‘The Challenge 2018 - Packaging Design Contest’ by SCGG=P

“The Challenge 2018 Packaging Design Contest” by SCGP invites university students to present a packaging design workpiece under the theme “Design Plus Marketing, Where Packaging Steps up its Game." Contestants can submit any type of packaging that best matches with own expertise.

This contest aims to identify the creative young designers, offer an opportunity to present packaging design potential, magnify marketing knowledge and perspective and apply innovative packaging design to marketing advancement and real-life commercialized production.

The session features a particular “Design Plus Marketing” seminar by Ake Pattaratanakun, Ph.D., Director of Master in Branding and Marketing (English program), Chulalongkorn University, and a brand advisor of SCGP. It applies marketing principles to packaging design to ensure a product’s completion while reinforcing marketing competitiveness.

The Best of The Challenge 2018

Merchandising Display for Beauty Product Category – “TREAT x Thai Tone” by Ms. Naphatsorn Ruengsiri, Chulalongkorn University

Merchandising Display for Juice Product Category – “Juicy Time” by Mr. Peerawit Akarnrak, Chulalongkorn University

Food Packaging for Delivery Category – “PULL2FULL” by Mr. Phachara Kangsadalphiphop, Chulalongkorn University and Mr. Kardbandit Muenthom, King Mongkut's Institute of Technology Ladkrabang

Eat Anywhere Packaging Category - “Ka Yam Shake!” by Ms. Thiprada Naruenartwanit and Ms. Nitchakarn Piriyaphan, Kasetsart University

The top24 finalist teams in The Challenge 2018 – Packaging Design Contest

Merchandising Display for Beauty Product Category

• “#C9242B” by Mr. Sathaporn Kumjaturat and Ms. Apakorn Nakornphan, Khon Kaen University
• “Isei” by Ms. Wissuta Kaewwichien, Chulalongkorn University
• “My Colorbar” by Ms. Patipa Muengnin and Ms. Nalinnalan Hunpradit, Khon Kaen University
• “Sweet House” by Ms. Phornthip Kaewthui and Ms. Siriluck Chokpiriyakul, Khon Kaen University
• “TREAT x Thai Tone” by Ms. Naphatsorn Ruengsiri, Chulalongkorn University
• “UBUHLE Oasis of your skin” by Ms. Wiratchaya Wisetkulphrom and Ms. Praifon Kaewprathep, Khon Kaen University

Merchandising Display for Juice Product Category

• “BALANCE YOUR HEALTH” by Ms. Phoonyawee Kangwanchon, Chulalongkorn University
• “Cocoza for summer” by Mr. Weraburut Ploywilert and Ms. Phattriya Meesangkaew, Khon Kaen University
• “Juicemotion” by Mr. Phonchai Pankumyart, Chulalongkorn University
• “Mayha” by Mr. Kittiphat Sophonprapart, Khon Kaen University
• “Monster Think” by Mr. Ploykomen Phuckpan, Khon Kaen University
• “Juicy Time” by Mr. Peerawit Akarnrak, Chulalongkorn University

Food Packaging for Delivery Catgory

• “DELICAN” by Mr. Yanothai Teeratchodkul, Chulalongkorn University
• “GUBGANG” by Ms. Woraphitcha Meemak and Mr. Natheepaht Rojatham, Kasetsart University
• “PULL2FULL” by Mr. Phachara Kangsadalphiphop, Chulalongkorn University and Mr. Kardbandit Muenthom, King Mongkut's Institute of Technology Ladkrabang
• “OYAMOTO” by Ms. Buntita Phakphop, Kasetsart University
• “SHINYUU” by Ms. Prinda Wilaiprasong and Ms. Prechaya Mekprasa, Kasetsart University
• “COME ON” by Ms. Wilissara Suwanprarinya, Chulalongkorn University

Eat Anywhere Packaging Category

• “Eatsy” by Mr. Natthapong Atiphalangkul and Ms. Arada Saikao, Kasetsart University
• “Happy with fish tofu” by Ms. Waranya Thanlert, Kasetsart University
• “SAB” by Ms. Kanthida Pomsakul, Chulalongkorn University
• “SHIZEN grab and go” by Ms. Nitcharee Phattanarat SHIZEN, Chulalongkorn University
• “Ka Yam Shake!” by Ms. Thiprada Naruenartwanit and Ms. Nitchakarn Piriyaphan, Kasetsart University
• “Khao Yoi” by Mr. Sittha Jantawong and Ms. Narakorn Pheutngoen, King Mongkut’s University of Technology Thonburi

Customer Excellence 4.0 - The Challenge 2018 https://youtu.be/1L9mpwM-IAE