Anyaliss

💚Business environment analysis

Currently, the market for hair curlers both globally and in Thailand is growing rapidly. The global market is expected to grow at an average annual growth rate of approximately 6.5% over the next five years. While Thailand has a higher growth trend. Due to the continuous increase in demand for beauty products however, this growth has brought with it the problem of packaging waste that has a huge impact on the environment. In particular, the use of packaging made from plastic is difficult to decompose, causing the amount of waste in the country to increase rapidly.

      In Thailand, we still face problems with water hyacinth and bagasse residue. which are weeds and garbage that affect the environment, especially in water sources and agricultural areas. Using these materials to produce environmentally friendly packaging is an interesting option. Recycling or reusing these materials can help reduce waste and promote efficient use of resources. Bringing in the concept of Reduce, Reuse, Recycle (3R) as an important approach in dealing with the problem of packaging waste. By reducing the use of materials that are difficult to decompose, such as plastic, by using packaging that can be reused, such as packaging made from paper or natural materials. In addition, recycling various materials that cannot be used and reusing them get the most benefit.

       Developing packaging from natural materials not only reduces environmental impacts. But it also helps raise awareness among consumers about the importance of choosing products that are environmentally friendly, both helping to strengthen the image and confidence of the hair curler brand in the eyes of consumers in a sustainable way. Therefore, changing packaging production methods is an important step in reducing waste from hair curler packaging and help preserve the environment in the long run In line with the 3R approach that supports sustainable and environmentally responsible consumption.

💛Setting goals for brand development

Our Anyaliss hair curler brand is focused on making the most of resources. With packaging made from bagasse and water hyacinth waste.As well as communicating love for the world through social media and community activities. With a recycling campaign to reduce plastic, we not only produce quality products but also creates pride in customers as a brand that cares about the environment.

🧡Defining target customers and details of target audience insights.

The indie hippie girl.

Age : 22 years

Occupation : Student

Address : In the city

behavior :

Prefer to buy products that use recycled or biodegradable packaging. To help reduce plastic waste

Like DIY things, such as making things for personal use. or designing and customizing products according to needs

Attitude: If we love the world, the world will love us.

Purchase motivation: Want products that are environmentally friendly There are many benefits to use. It is worth the world's resources used.

Insight

1. Every time I buy a hair curler, there is a plastic box and foam. Often throw away such garbage, making it feel like there is more than necessary.
2. I like to collect boxes. But it cannot be used for anything else. I kept it because I was disappointed.
3. Throwing boxes of stuff into the garbage because I don't know why I keep them. It's a mess.
4. Bought a hair curler But I didn't put it in the box because I was too lazy to put it in the box.

In the end, I threw the box away because I didn't use it for anything.

Pain point

The box isn't of any use. It's a shame to throw it away. Keep it and it won't be of any use.

❤️Social and environmental packaging design for brands and products offered

Anyaliss hair curler packaging was developed to reduce the problem of unused packaging that is discarded in large quantities, resulting in packaging waste, which subsequently affects the environment. The brand has developed packaging using materials from sugarcane waste and water hyacinth, and coated with Polyethylene (PE), which is molded using compression molding or casting technology to achieve the desired shape. The design can be reused as a jewelry drawer, reducing the amount of plastic used and making the most of natural resources. It can also be recycled into recycled paper for reuse.

🩷Marketing activities and brand development through packaging

Activity 1 Telling me about us

Activity to share experiences in using reusable packaging Emphasis on creativity in using drawers to store jewelry from Anyaliss brand packaging boxes. Tell and share stories through social media including Tiktok, Instragram, Facebook and Youtube share experiences through #Anyalisssister. It's like sisters telling stories and sharing experiences to each other.

Activity 2 Join to my club

Activity to send hair curlers with boxes to beauty influencers whose image matches the brand's target customers. Make a clip to present products and DIY jewelry drawers with keywords, inviting you to join the Anyalisssister family together with us.

Activity 3 heart to Heart

Activities with the community to collect water hyacinths in sources and canals in the area. By taking the collected water hyacinth and processing it into packaging.  As well as creating awareness of environmental problems and promoting the conservation of water resources, educating the community.

🩵Marketing and brand measurement

Activity 1: Measured by the amount of engagement that is communicated through #Anyalisssister. Targeting visibility at 10,000 # that occurs.

Activity 2: Clicking the link to view the website. Total orders through the link that each influencer has posted in their own clip area, targeting a total of 100,000 views. times and product orders are at 30,000 pieces.

Activity 3 Cleanliness of the area where water hyacinths are stored. Including participating in activities to provide knowledge to the community and following up on the community's performance towards water sources every 3 months for 2 quarters.