The packaging design for the Vị Xưa Fish Sauce e-commerce project is created with recyclability in mind, allowing for multiple uses for various purposes.

"Tứ Đại Đồng Đường," or four generations living under one roof, is a beautiful tradition in Vietnamese family culture. Despite the development of society, this value remains unchanged. During each Tet holiday, small families return to their hometowns, reuniting to form large extended families, embodying the essence of togetherness and family bonds during the Lunar New Year season.

Vietnamese culinary culture is not only rich in dishes but also diverse in spices. Each region—North, Central, and South—has its own unique spices, offering distinctive flavors. The idea of the team is to create a spice box that not only serves as a tool for storage and transportation but also allows users to explore the different regions of Vietnam through the unique spices. This is achieved through a simple and friendly game that engages users in a fun, interactive way.

The Mid-Autumn Festival is a time for children to immerse themselves in fairy tales. The "Little Dragon Welcomes the Moon" mooncake box was created with the hope that children can not only enjoy mooncakes but also transform into little dragons during the full moon celebration. This is a way for children to deeply experience traditional culture and connect with folk stories in a vibrant and engaging way.

Packaging is not just packaging. The product tray is cleverly designed to be repurposed into an exciting obstacle course game, adding an interactive element to the experience.

The product box transforms into a display stand with just one step.

Each traditional window seems to hold an invaluable moment, where the warm golden light spills out, carrying the affection and connection of family. Through those windows, one can almost feel the breath of Tết: the laughter of children, the busy warmth as everyone gathers to prepare the feast, and the moments of togetherness—telling stories and sharing the joy of reunion. So, I wonder, could Vị Xưa and Barona also be companions, connecting that warmth in every Tết meal?

"Đêm Lung Linh" is not just an ordinary Mid-Autumn Festival night; it is a journey back to childhood memories. The shimmering lights from the lanterns remind us of the joyous mooncake breaking ceremonies. Shimmering in Traditional Values: Each lantern is not just a toy, but a connection between generations, embodying the cherished cultural heritage of Vietnam. The sparkling smiles of children on Mid-Autumn night. "Lung Linh" in Our Mission: Kinh Đô honors cultural values and traditions, evoking beautiful memories passed down from one generation to the next, bringing joy to every family.

Continuing the message "Seeing Kinh Đô is Seeing Tết," the "Đoàn Viên Hoàng Kim Phúc" gift box carries on the mission of preserving a simple, reunified, and happy Tết celebration. With its elegant and nostalgic design, the product aims to evoke a sense of familiarity for both the giver and the receiver. Holding the gift box in hand feels like glimpsing happiness at the doorstep—like returning home and being embraced by the warm arms of loved ones.

To address user difficulties with assembly, the pop-up display stand is designed with an automatic mechanism that is both quick and space-saving. It can be folded compactly when not in use. The material used is sturdy B-flute corrugated cardboard, which is recyclable, helping to reduce waste, conserve resources, and minimize environmental impact. While the use of adhesive remains a limitation, the design replaces glue with interlocking tabs, making the structure eco-friendly and eliminating potential pollution. With its automatic pop-up feature, the stand requires minimal effort to set up, optimizing space for product displays in stores and supermarkets. Its lightweight and foldable design ensure easy transportation to multiple locations, offering both functionality and sustainability.

The hexagonal cardboard display stand is the perfect choice for showcasing lightweight products such as snacks, food items, or compact packaged goods. Structural Concept: Hexagonal Structure: The hexagonal design is reinforced with two side panels, ensuring stability and preventing breakage, while its unique shape creates a striking impression on viewers. Simple Assembly: The structure is easy to assemble and disassemble, offering convenience for users. Two-Tier Capacity: Each tier can hold up to two boxes of seasoning sauce, maximizing display efficiency. User-Friendly Design: The stand is practical and easy to use. Additional Storage: Includes a designated space for extra products, allowing for quick and easy restocking when supplies run low.