SCGP

FRESH FROM THE FLOWER

Idea Tank

Team : Bảo Bọc

Member

Mr Nguyễn Hồ Thanh Tuấn

Ms Lê Trần Xuân Quyên

Ms Trần Ngọc Bảo Thanh

Insight TracyBee

“FOR A FUTURE OF NATURAL ANTIBIOTICS”

Based on the statement of CEO TracyBee - Le Ngoc Thu Trang: "Love for people always comes before love for products. We always prioritize the interests of our customers by offering products to users that always meet the highest quality standards.", "Sending to customers our most thoughtful and quintessential things."

That is when honey is considered the essence, the pure medicine that nature gives to humans, the result of the long, hard journey of bees and the connection of creation.

Concept

FRESH FROM THE FLOWER

Originating from the Insight we see in the brand, we try to find a suitable concept and design direction.

Keywords to pay attention: Essence / Organic / Pure / Fresh / Sweet

IMPROVEMENTS:

About function:

- Improved the shape of the jar and the lid of the jar is larger, convenient for being turned upside down and placed in the refrigerator without falling or spilling.

- From glass jars to PP plastic, avoid impact and breakage during transportation.

- Cylindrical jar with hexagonal bottom: identifies the honey brand and supports handling, grasping, and squeezing for use.

- The jar lid allows opening and closing in two different ways, increasing convenience for the user experience.

- The jar's shoulders are tilted, allowing honey to flow down slowly instead of getting stuck in the corners of the jar like old packaging.

About design:

- Synchronize designs.

- Highlight content or title.

- Increase the design area on the product but still leave space so customers can easily observe the condition of the honey.

- Level 1 packaging for retail products: printed directly on the bottle body.

- Level 2 packaging solves the problems of "storage away from direct sunlight" and "impact".

- Secondary packaging (mini): improved and suitable for daily use or carrying with you.

other Ideas

Just chill life

The product is designed to create a relaxing and comfortable space for everyone, with the hope of making their lives happier.

Fresh juice process

My project can implement the process of farmers harvesting fresh oranges from TH gardeners themselves

What will you notice when looking at a purple product? For me, my impression when looking at a purple product I designed is that it is sweet and cute, and this is a packaging that is very suitable for a candy product.

Instant cereal, Good for health

Inspired by popular delicious dishes around the world, cereal may not be a familiar dish to your family. But it is a dish that many people love in Western countries because cereals have very high nutritional value

CANDLE PACKAGING DESIGN NOTE

The candle packaging is designed for the youth. With a minimalist design that minimizes the use of excessive paper materials, the packaging serves two functions: preserving and transporting the product. Additionally, based on user behavior and habits, the packaging incorporates multiple features to reduce limitations and inconveniences in users' product usage habits, such as adding a built-in lighter, a wick clip, etc. The overall design aims to convey a sense of relaxation and tranquility while still reflecting the dynamism and freshness of young people through the structure and overall interface of the packaging

Just chill life

The product is designed to create a relaxing and comfortable space for everyone, with the hope of making their lives happier.

"LI A HO" - The fusion of tradition and modernity

The packaging for our dried, ready-to-eat food products draws inspiration from the artistic elements of "Dong Ho" paintings and the art of "Monstrous Beauties."

Type of packaging: 2-compartment shoe box packaging. Packaging name: Apparate Shoe Box. Material: Kraft paper. Box shape: Trapezoidal. Parts of the box: Outer shell of the packaging, 2 platic glass panels on both sides of the product. Design colors: Navy blue (#0b3e58), emerald green, and light yellow. Design pattern: Uses vector images of famous landmarks around the world. Function: Designed to store and preserve shoes. The box design includes a handle for convenient carrying. The box can be reused as a shoe rack or as a small trash bin in the work area.

As the country develops and life improves, people's needs also increase. To tap into consumer psychology, product packaging needs to be designed to suit the times, enhance utility, and help users have the best experience when using the product. However, some traditional Vietnamese product packaging has not yet been improved to suit modern trends, causing some traditional products to be overshadowed and few people use them. Therefore, we decided to choose the green bean cake product - a specialty of Hai Duong, Vietnam to redesign the packaging, to enhance traditional values and promote Vietnamese culture internationally.

AN NAM CHOCOLATE

Chocolate packaging design for children