Kinh Do’s royal mooncakes: A taste of royalty, An exclusive luxury

The design of Kinh Do’s Mid-Autumn Festival gift packaging is a perfect blend of tradition and modernity, celebrating Vietnam's folk music culture. Inspired by traditional musical instruments and moonlit musical scenes, the packaging not only reflects cultural heritage but also evokes a festive atmosphere, bringing a sense of nostalgia and warmth to the user.

 About the color scheme

The packaging features three main colors: blue, yellow, and red. These colors not only represent the festive spirit but also create a warm, luxurious feel, perfectly suited to the theme of reunion during the Mid-Autumn Festival. Red symbolizes luck and prosperity, yellow conveys a sense of premium quality, and blue brings a fresh, sustainable touch.

About shape and structure

The packaging is divided into two main parts. The lower part is a square box, perfectly sized to hold the delicious mooncakes. Surrounding it is a cylindrical paper layer, adorned with designs of moonlit musical gatherings, creating a traditional and romantic atmosphere. This design is not only elegant but also highly practical. The cylindrical paper can be reused as a lantern, allowing customers to continue enjoying the Mid-Autumn Festival vibe even after enjoying all the mooncakes.

About eco-friendly materials

One of the highlights of this packaging is the use of Kraft paper, an environmentally friendly material. Kraft paper is recyclable and biodegradable, helping to reduce negative impacts on the environment. The combination of this rustic yet refined material adds a premium feel to the product, while aligning with today’s green consumer trends.

About sustainability features

Kinh Do's Mid-Autumn Festival gift packaging not only focuses on aesthetics but also optimizes sustainability. Both the box and the lantern, after being separated, can be reused, contributing to the goal of reducing packaging waste. This design is particularly suitable for e-commerce campaigns, where both businesses and customers are increasingly mindful of environmental protection.

About target customers

With its elegant and versatile design, this packaging is aimed at customers seeking premium products for gifting. It is especially suitable for businesses choosing gifts for partners, families, and friends during the Mid-Autumn Festival. The vibrant colors and culturally rich patterns attract those who appreciate folk traditions, while also satisfying customers looking for creative and eco-friendly solutions.

This packaging design reflects Kinh Do's commitment to preserving traditional values while meeting modern demands, offering customers a product that is not only delicious but also visually appealing and sustainable.