SCGP

Tarin Coffee

Idea Tank
Team : Anocha

Member

Mr Anocha Thongchat

From the survey People aged 60 years and over drink coffee. It's a lot because it makes the body feel refreshed. Exciting when drinking Make every house have coffee But in use Have encountered many problems such as difficult to unpack bags, no location for unpacking. The gold letters are hard to see. There are no warnings or directions for use. This makes it difficult for people over 60 years of age to use. In terms of power for unwrapping and eyesight, this becomes a problem and leads to the creation of a package that is easier to use and more responsive than before.

The main concept of the design That is, making the packaging look friendly, easy to understand, easy to read, and easy to use. Helps make life easier. In addition, the brand is also trying to break the idea that The 'elusive coffee' is removed by reducing the formality by using cutting lines. and include more product names in model fonts and graphics that convey Thainess by using the Kanok pattern to blend in more with the model.

Choose a ziplock bag to make it easy to open and close, or when you don't finish eating it, you can keep it for brewing and drinking next time as coffee storage packaging. and use materials as from kraft paper The inside of the bag is aluminum foil that protects against heat and light. which is a variable that causes coffee to deteriorate in quality

Inside the paper box containing 250 grams of coffee, there is a card detailing the coffee production process. When you turn the back of the card over to see That's the monthly calendar where coffee is sold.

It's still not enough when all the coffee in the bag is used up. The coffee box can also be used for other uses. By placing it on a work desk or finding a place to hang it to put things. And don't forget to flip the back of the card over and use it as a desktop calendar as well.

Usage

other Ideas