SCGP

Milmond

Idea Tank
Team : PG

Member

Ms Piyapat Khunnual

Mrs Suwanan Chaichaeng

Mrs Nasaporn Wanichpisitpan

Pain Point

Elderly people often have trouble lifting objects due to muscle weakness. Many times, holding the milk carton and slipping it out of their hand will cause them to fall dangerously and run the risk of slipping accidents. Sometimes, they consume expired dairy products due to degenerative eye disease which makes it impossible to see the expiration date.

Solution

For packaging dairy products for the elderly, The box is designed to be concave for easy lifting. There is also an inner tube to solve the problem of difficulty tearing plastic wrap. The letters on the box are designed to be large and clearly visible. And the illustrations are designed to be easy to understand.

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