SCGP

Grain&More

Idea Tank
Team : DreamTeam

Member

Ms Suntareeluk Aiatrakun

Ms Lapatrada Salitphol

Design Concept

As age increases, the demand decreases. What the elderly need is a product that is subdivided for individual consumption. Therefore, packaging should be designed to be sold in small quantities so that the elderly can purchase in a small portion.

Pain Point

Since dietary supplements are generally sold in large packages, therefore, it is difficult for seniors to carry, to store, and inconvenient to use.

Solution 

The packaging is designed in a hexagonal shape that can be held firmly, opened and closed easily. The shape of the box makes it easy to take out the product. Besides that, the font size on the box is large enough to be easily read, which is suitable for seniors with vision problems. Furthermore, the packaging is designed in a die-cut shape of oat grains so that the product inside can be displayed. The material selected is food grade paper, which is safe for both the user and the product itself.

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