Joki

When eating porridge in a bowl, there are several problems that can occur. Whether it's the fact that sometimes when you open the lid, it doesn't come off completely, or when tearing the sachet, the porridge powder can scatter easily. And when adding hot water, it can be difficult to hold. Furthermore, the plastic spoon provided is sharp and short, which may cause mouth injuries, and the markings indicating the appropriate water quantity to add are hard to discern.

We designed to make it much easier to open the lid with an easy peel film. The packaging for the porridge is designed to be easier to tear and not scatter. The bowl is made of plastic and designed to have a shape that helps reduce surface contact for holding. It helps to keep the heat in the bowl. Inside, there are clear water level markings, and the spoon is designed to be longer so it doesn't sink. It has a smooth edge, making it safe for the mouth. The shape is easy to grip and has a groove to accommodate hand movements. Additionally, the bowl can be reused, such as use as a water glass.

In addition, it also responds to 4 values as follows:

Functional Value: Easy to open and consume, convenient to hold, easy to carry, and provides clear information about the flavor, how to consume, and the expiration date. The spoon is easy to hold, and after consumption, it can be folded to reduce waste space or be reused.

Emotional Value: It feels good as a packaging that conveys sustainability. It not only benefits oneself but also benefits the world. Additionally, it features beautiful patterns and playful elements that create a positive emotional response.

Social Value: It doesn't feel like food just for the elderly; it can be consumed by people of all ages. The materials are recyclable, promoting self-care and a positive impact on the world.

Spiritual Value: Helps reduce the anxiety of not being able to open or handle it easily. It can be done independently, allowing for self-care and the consumption of a nutritious and satisfying meal.

In the marketing aspect, the packaging has been made small, allowing for a large quantity of sales. It can be displayed in various ways, and it has an outstanding form compared to other products. It is suitable for consumption by people of all ages, not just the elderly. After consumption, the packaging can be repurposed for other uses, such as a portable water glass, storage container, or small plant pot, to promote the most value-added usage of the packaging and also promote the product to others.