Pain point

Most elderly need to buy small amounts of goods, but the rice products in the market are sold in large packages and large quantities that cause problems in lifting the package and over-purchasing.

Solution

Rice packaging is designed to contain the appropriate amount of rice consumed by seniors. It's the right size that can be picked up and poured easily. Including graphic design on the packaging to make the font size appropriate, and easy-to-read colors make it easy for the elderly to distinguish types of rice.