Ageing Matters

With the rise of the aging population, it is of utmost importance to address the unique needs and challenges faced by this demographic when it comes to product packaging and design. Among the products that have garnered favor among older adults, powdered milk, which is a part of therapeutic nutrition, stands out. 

This convenient and versatile alternative to fresh milk has gained popularity among older adults for its numerous nutritional benefits. From accommodating dietary restrictions to aiding in bone health, powdered milk has become a go-to choice.

 However, despite its target audience being mostly older adults, it appears that many of the product's packaging fail to effectively cater to their target audience’s needs. Many of the containers are frustratingly hard to open and carry, presenting a real challenge for those with limited strength or who live alone. “Aging Matters”, however, is not like them.

“Ageing Matters” comes in the form of a recyclable plastic box and packets that are made out of wood pulp. We decided to use packets instead of a box with powder because, after conducting extensive interviews, we discovered that one of the primary concerns among the elderly was the difficulty in scooping the right amount of powdered milk or dealing with the mess it can create. Thus, with our convenient packets, you can bid farewell to those worries. Simply tear open a packet and pour the content inside into your cup, you will be able to enjoy the perfect portion every time, without any mess or the help of others. 

In addition, we also use large fonts, clear instructions, clean graphics, and carefully chosen colors, with research to back-up, to improve older people's visual perception while also making it artistic. We believe that our approach will instill confidence in older adults, empowering them to buy things that are meant for them, without the need to feel embarrassed or worry about the prying eyes of teenagers. 

Furthermore, our commitment to the environment shines through in the choice of materials. Crafted with recyclable components, our product is not only user-friendly but also eco-conscious. And don't forget, the box itself serves as a versatile, multi-purpose container that you can reuse time and time again.

“Ageing Matters” understands the challenges faced by elderly individuals with conditions like physical frailty, cognitive decline and visual impairments. Our goal is to not only meet the needs of the elderly, but also to instill a sense of independence in them. We want them to embrace the idea that age does not define their capabilities and that relying on others is not a constant necessity. We strive to eliminate any barriers or uncertainties that may hinder their ability to fully experience the immense benefits that therapeutic nutrition offers.