SCGP

Thai Black Coffee ready to drink

Idea Tank
Team : Bigjew

Member

Ms Kwanchanok Phansabai

Ms Natnicha Thanusin

Ms Thunchanit Sookprasert

A black beverage called "Oliang" that contains caffeine dazzles tasters each time they consume it. with an uncommon flavour that is unmatched Both have a long history with Thai people. Oliang is therefore widely used and extremely well known in Thailand.

Concept 

package layout: an old coffee shop with distinctive glassware that served as inspirationKeeping in mind that the elderly are the target market, it should be simple and comfortable for them to pick up, hold, and hold without having to worry about spills or messes. The bottle top has been created to be simple to open. You don't need to exert much force. It is accessible to even the elderly.hand, and the visuals have been made to be lovely, eye-catching, and simple to read. Additionally, the style evokes an antique coffee shop with an odor from the past. Additionally, the problem of sustainability has been brought up. It is something that right now needs to be given top priority. As a result, packaging materials have been created to be recyclable and reused.

Material

Bottle cap : Polypropylene (PP) plastic
Body of the bottle : Polyethylne Terephthalate (PET) plastic

Logo

Body of the bottle

The bottle has been sized so that it is comfortable to pick up, hold, and hold. It has been artistically created to resemble an ancient coffee mug. by utilizing the distinctive design of glass with concave ridges. When managed, this pattern will stop it from falling easily.

The lid is made to be bigger than a typical water bottle cap. to better suit the hand's palm opening and to enhance surface area in order to promote friction and facilitate opening. Additionally, there is a sign that indicates how to open it.

Oliang Glass

The size of the Oliang glass has been carefully considered in order to make it easy to pick up, hold, and hold. It has been artistically created to resemble an ancient coffee mug. by utilizing the distinctive design of glass with concave ridges. When managed, this pattern will stop it from falling easily. In order to lessen the waste of plastic, it can also be repurposed.

The lid may be opened and closed by rotating it in order to insert a straw for drinking. Alternatively, you may just twist the cap off if you wish to drink. It is simple to open using this technique. Additionally, cleaning and reusing it is simple. Additionally, there is a symbol that shows older people how to access it more quickly.

Label

Simple graphics were used in the label's design. To contrast with the hue of the Oliang juice, the background color of the label was chosen. Thai fonts with black and bold letterheads are employed, making the letters simple to read. In addition, the manufacturing and expiration dates were stated in bold, conspicuously colored, and huge letters. which makes it simple for seniors to observe and comprehend

Packaging

The distribution of the sales model will include a storefront. which are offered for sale as an Oliang bottle and a set with an Oliang glass. When you sell it, the shop will give you a discount and you can return the glasses in the set to purchase Oliang once again.

The set, which is exclusive to the store, comprises of 2 bottles of Oliang and 1 glass of Oliang and is made to resemble a bag for easy carrying. The logo is embossed and glossy printed on the front of the bag. Utilizing paper materials will limit the usage of plastic and make the package stand out while increasing its value and increasing its ability to be recycled.

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