SCGP

‘AETHER’ Perfume from natural

Idea Tank

Team : AETHER

Member

Ms Viralpatchara Hatthasak

Ms Numporn Promma

The concept stems from the fact that most well-known and recognized perfume brands are usually expensive, affordable only to high-income consumers. This inspired the idea to create a perfume brand for middle-income to higher-income consumers. Additionally, this perfume is known to be friendly to both people and the environment, making it suitable for both men and women. The brand name is AETHER, and the packaging is made from recyclable plastic, and the box is made from recyclable paper as well.

The design is minimal and modern, with label-free for easy recycling, each bottle color representing the perfume's scent. The bottles are transparent, allowing visibility of the product inside, adding luxury, and giving a feel like a glass. Furthermore, the large bottle (50ml) has a functional rubber stopper at the bottom that can be opened and closed, allowing the small bottle (10ml) to be directly attached for easy refilling.

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