SCGP

ECOFIT, the packaging lid, is made from 100% recyclable PET, hence the word Eco. The word fit comes from whey protein, which helps increase protein in the body, meaning fit and firm.

Idea Tank

Team : ECOFIT

Member

Ms Pattaranan Sermsin

Ms Phitchaya Thongin

ECOFIT twist for protein energy

• The packaging is designed to look like a battery to convey the energy charge.

• The lid is designed with a non-slip, straight, and diagonal design to convey strength and modernity. The lid is also a lid-on-lid type. When the outer lid is removed, the inner lid can be twisted to be used with water bottles in the market.

• Materials used: 100% recyclable PET plastic. Used dose lids can be returned to the manufacturer at participating fitness centers for recycling and reuse.

• Design: Whey protein is designed in a unique brand cap style that is modern and conveys strength. There is a Duplex Unit Box that can separate waste without contamination.

• Innovation and functionality: Using new innovations in designing the bottle cap, easy to twist, with a cap size and screw that match general drinking water bottles on the market. Inside, there is a wafer paper sheet made from whey protein flour to prevent contamination of whey protein powder, which can also be dissolved in drinking water.

• Information on the packaging: displays information and icons on how to use it. There is a QR code on the lid that can be scanned.

To collect points to exchange for a fitness gift voucher

• Main target groups: people who love to exercise regularly, health lovers, people who want to add protein

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