SCGP

Easy Jam

Idea Tank

Team : บาลาบาชูบาชู้ว

Member

Ms Nattaporn Laemthong

Ms Pakhwan Nuancam

Easy Jam is a product designed to make breakfast preparation more convenient for people living in fast-paced urban environments who value their time. One breakfast option that requires less time and fewer ingredients is a sandwich, with the main ingredients being only bread and jam. However, a common issue is that applying jam often requires an additional tool, causing people to waste their time searching for it. Therefore, a product has been designed to make applying jam easy and convenient without the need for extra utensils.

The design features a compact squeeze bottle for easy portability, and the dispensing area is designed like a brush to allow for easy and quick spreading of the jam. The packaging also uses attractive colors to catch consumers' attention and help them understand the product through its design.

Additionally, Easy Jam uses organic ingredients sourced from Thai farmers to support their careers and income and to stimulate the country’s economy. Most importantly, Easy Jam is committed to environmental conservation, focusing on maximizing and optimizing the use of resources.

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