Liven

Inhaler products for modern teenagers

1. Business environment analysis

1.1) Market analysis

The market value of inhalers in the Modern Trade channel in 2022 is 1,280 million baht, and the packaging of inhalers in the market is old and outdated.

1.2) Consumer analysis

There are many consumers of inhalers in Thailand of various ages, especially teenagers. Therefore, the packaging should reflect the age and modernity of the user.

2. Brand development goals

2.1) Vision

To be a leader in the market for inhalers for teenagers that are fun, bright and modern.

2.2) Mission

Environment: Using natural ingredients to reduce the impact on the environment and promote good health for consumers, supporting local communities, including taking into account the use of packaging materials for maximum benefit.

Social: Participation of teenagers in product design and development We give teenagers the opportunity to participate in the design and development of our products to ensure that the products truly meet the needs and preferences of teenagers.

3. Target customer definition and insight details

3.1) Main target group

Target group Students, working adults aged 15-30 years

3.2) Psychological characteristics

Teenagers with unique characteristics who will use brands that reflect their style, modern teenagers who are interested in health and self-care Ease of use

3.3) Behavior

Teenagers who are addicted to inhalers, teenagers who spend time on social media platforms, like to try new products, and support brands that are socially and environmentally responsible.

3.4) Insight

In-depth needs

Products that reflect fun and care about the environment.

4. Packaging design

4.1) Material

Inhaler bottles made from recycled plastic (100% rPET).

Packaging boxes made from Duplex paper and natural ink.

4.2) Overall design

Simple shape, fits in the hand, stands out, is modern, convenient to use, and easy to carry.

4.3) Functionality

There is a refill system for inhalers that are easy to change and are environmentally friendly. Easy to change the refill. Reuse The packaging box can be unfolded to be used as a fan. It is convenient to use and provides maximum benefit. The material can be recycled.

4.4) Packaging information

Shows information on properties, benefits, refill methods, and recycling methods. Icon certifying environmentally friendly products.

5. Marketing activities and brand development

5.1) Creating brand awareness

Advertising campaign "Hot2Hot, carry anywhere" Dancing to the song Hot2Hot by 4eve using a fan from the packaging box Through online media, TikTok, etc. Collaborate with influencers who are popular among teenagers to promote products

5.2) Sales promotion

Organize activities and dance competitions for the song Hot2Hot with fans from packaging

5.3) Experience creation

There is an application for ordering Refill for inhalers, where you can choose to mix your own herbs to allow consumers to participate in product design

5.4) Brand loyalty creation

The “AroMix” application allows consumers to mix their desired herbs for Refill and allows customers to participate in product design

The #LivenYourWay campaign allows consumers to take photos or videos while using the product and share them on social media, with prizes for the most creative posts

The “Liven Fresh Club” membership program allows you to collect points from purchasing products to receive special privileges or prizes

6. Marketing and brand measurement

6.1) Sales indicators

Track Liven sales compared to regular inhalers

6.2) Brand awareness indicators

Analyze via social media, follower count, sales, participation in activities, check the target of 500 people per month

6.3) Satisfaction indicators

Post-purchase questionnaires via application channels and consumer comments via various platforms

6.4) Environmental Impact Indicators