SCGP

SENIOR CARE

Idea Tank
Team : บาลาบาชูบาชู้วว

Member

Ms Pakhwan Nuancam

Ms Nattaporn Laemthong

Senior care is a product designed for elderly people. As the population of seniors continues to increase, products have been developed to support their health and well-being. Most importantly, they must be more than just a dietary supplement. Senior Care is a ready-to-drink product that provides essential nutrients for the body and is easy to consume. Its design features convenient functionality to help seniors manage their intake independently, without relying on family members or caregivers. Additionally, the product includes a design that helps prevent choking—a common issue among the elderly during meals. Choking can be life-threatening, so the packaging design prioritizes safety to ensure consumers feel safe while consuming the product. Moreover, once the product has been used up, the packaging can be repurposed as a tool for hand muscle exercises. The design of the bottle is tailored to fit the hand’s anatomy, making it easier to grip and use for exercise by squeezing the bottle. This is important because, as people age, muscle mass decreases, which can lead to reduced physical capability. Regular exercise is therefore crucial for maintaining muscle strength. Above all, Senior Care is committed to environmental conservation. Every step of the product's development focuses on maximizing and optimizing the use of materials to ensure sustainability and value.

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