Thai Samklor

Objectives

1. To create packaging that communicates and impacts consumers on sustainability, with a design that can be useful from the first use until the end of its life.

1. To develop packaging that protects the product, keeping it safe and maintaining its quality.

Business Environment

Suppliers

1. Coriander root: Farmers in Ratchaburi

1. Garlic: Farmers in Mae Hong Son

1. White pepper: Farmers in Trang

Substitute Products

1. “Sam Glor” (three-spice mix) is commonly available. Consumers typically buy pepper, garlic, and coriander root separately in large quantities, which often exceed immediate needs.

Key Competitors

1. Thepa (tepafoods): A brand specializing in seasoning and ready-made food.

1. Knorr: A well-known food and beverage brand from Germany.

Buyers

1. Both Thai and international consumers interested in cooking and sustainable packaging.

Consumer Behavior

1. Consumers become aware of the product through advertisements and social media, highlighting the brand’s values and the functionality of the product and packaging.

1. They become interested in the product and packaging, especially those promoting sustainability.

1. They evaluate the pros and cons, comparing if the product and packaging offer good value and satisfaction.

1. Their decision to purchase is based on research and the expectation of satisfaction and value, offering them a new experience.

1. After purchase, they feel the product and packaging are versatile and meet sustainability goals, maximizing the use of all components.

1. Consumers may share information or recommend the product to others and may decide to repurchase.

packaging

Reduce-Reuse-Recycle

Production

       To align with SCGP's 3R principles, our production process is designed to minimize waste by using eco-friendly materials and effective waste management to create as little waste as possible.

1. Reduce

       The product and packaging are designed to reduce environmental impact by cutting down on hard-to-decompose plastics and reducing the need for wood. Instead, we use materials from the production process, like paper made from leftover ingredients.

1. Reuse

       The packaging is made to be durable and reusable in many ways. We promote extending the product's life, and when it's no longer in use, it can easily break down naturally. The box can be used as a spice rack or kitchen drawer. The shock-absorbing material can absorb odors or repel insects. The glass bottle can be cleaned and reused to store other items, or returned to the store to earn points for future purchases.

1. Recycle

       We use glass for the main packaging and provide clear instructions for proper disposal. Glass can be recycled endlessly, and a new glass product can be made in just 30 days. This helps save raw materials, reduce energy use, and cut down on carbon dioxide emissions from materials like limestone.

Transportation

       During transportation, we focus on reducing carbon emissions by using energy-efficient logistics and optimizing delivery routes. Our packaging is compact and efficient, reducing overall volume and weight, which helps lower emissions from transportation. We use natural materials, like stems, leaves, and unused plant parts from production, to create biodegradable protective packaging by grinding, molding, and sun-drying them.

Business Plan and Industry Feasibility

6 W’s and 1 H: Consumer Behavior Analysis

Who 

People of all ages and genders who are interested in sustainability and efficient use of resources.

1. Home cooks and chefs

1. People who enjoy cooking or cook regularly for themselves

What  

       A three-flavor spice mix with packaging that meets consumer needs and promotes environmental sustainability. The packaging is designed using materials from the product’s production process. It can be reused as a spice rack, odor neutralizer, or insect repellent, and is also biodegradable.

Where  

Offline Channels 

1. Trade shows

1. Export through distributors

1. Retail shops

1. Wholesale markets

Online Channels  

1. Mobile applications

1. Social media platforms

When  

       During daily meal prep, especially breakfast and dinner, as well as during festive seasons in Thailand where cooking is common.

Why  

       The product and its packaging fulfill consumer needs for resource-efficient, sustainable living. Every part of the product can be used, creating satisfaction in purchasing and contributing to a sustainable future for the environment.

Whom  

       We will hire M.L. Kwantip Devakula (Chef Pom), a renowned Thai culinary expert, as the product ambassador. This will attract cooking enthusiasts and fans of Chef Pom, boosting sales and product awareness.

How  

       We design and develop the packaging to add value to the product, ensuring it is priced reasonably while promoting sustainability. Digital marketing channels will be used to increase consumer awareness and engagement.

SWOT Analysis

Strengths

1. Most of the packaging materials come from natural sources.
2. The packaging design follows the principles of Reduce-Reuse-Recycle.
3. Efficient use of natural resources.
4. Unique aroma and flavor of the spices.
5. The packaging is functional and well-suited for powdered spices.
6. Every part of the packaging can be reused for other purposes.

Weaknesses

1. The outer packaging has a short lifespan.

Solution

Promote the sustainability aspect of the packaging to help consumers understand, become interested, and continue to choose the product.

Opportunities

1. People and farmers from the three provinces will have increased income opportunities.
2. Market growth, both locally and internationally.
3. More chances to showcase the product and gain recognition both in Thailand and abroad.

Threats

1. High competition in the export market for spices.

Solution

Emphasize the product's unique selling points and the sustainability of the packaging to show consumers how the product stands out from competitors.

1. Spices are easy to find, giving consumers many options.

Solution

Highlight the sustainable packaging design to attract consumers' interest and encourage them to choose the product.