SCGP

Fragrance Stones for Air Freshening

Idea Tank

Team : Moopmap

Member

Ms Pimchanok Weerakhachon

Mr Kasidit Somboongitchai

Business Environment Analysis

Brand Development Goals

1. Increase brand awareness : Expand the target audience to cover both local and national levels through online marketing and participation in trade shows.

2. Build brand identity and uniqueness : Differentiate the brand from competitors in the air freshener market.

3. Foster customer loyalty : Enhance brand loyalty through excellent customer service, high-quality products, and a positive user experience.

4. Expand product range : Develop products that meet diverse consumer needs and provide additional options, such as new fragrances.

5. Build brand trust and confidence : Establish trust in the brand by ensuring quality and safety, and demonstrating that the products are not harmful to society or the environment.

6. Increase sales and market share : Expand distribution channels and boost sales through strategic marketing planning.

Target Audience

1. Car Owners : Seek to keep their cars smelling fresh and create a pleasant driving environment, which can be tracked by the increase in vehicle purchases over the past 3 years.

2. Cleanliness Enthusiasts : Desire fresh and clean scents to enhance their surroundings, with trends potentially visible in the number of customers purchasing cleaning-related products over the past 3 years.

3. Fashion Forward Individuals : View the product as both a decorative item and a functional accessory.

Designing Packaging

Marketing Activities & Brand Development Through Packaging

Online Marketing

1. Create Valuable Content (Content Marketing) : Produce content highlighting the benefits of aromatic stones, such as their use for air freshening in homes or cars, choosing stones to match home decor styles, or selecting stones according to Feng Shui principles.

2. Leverage Influencer Marketing : Engage online influencers to promote your product or service. Influencers can enhance brand awareness, boost sales, and build customer trust through their established online presence.

3. Implement SEO and SEM (Search Engine Optimization & Marketing) : Optimize your website or online store to rank higher in Google searches by using relevant keywords, such as "air freshener stones," "aromatic stones for home," and "natural scent stones."

Offline Marketing

1. Participate in Trade Shows and Exhibitions : Join events related to home decor, natural products, or organic goods to allow customers to experience and test your product firsthand.

2. Brand Collaborations : Partner with other brands or services to create unique offerings for customers and expand your customer base. For example, collaborating with a photo booth company can increase brand visibility and attract new audiences.

Communication plan

Key Messages

" Natural fragrant stones that harmonize beauty perfectly "

" Create a captivating atmosphere anywhere "

" Give a special gift to those you love and miss "

" Enhance good fortune and bring prosperity"

" Positive energy surrounds you "

" Embrace special moments with an enchanting fragrance "

Communication Channels

1. Social Media (Facebook, Instagram, TikTok, YouTube) – Used for content sharing, reviews, and promotions.

2. Website - A platform for online purchasing and product information.

Develop your brand through packaging

1. Distinctive Packaging Design : Utilize a simple yet striking design that reflects modernity and cleanliness. The key feature is the ability to include photos that express the uniqueness of the user, fostering creativity and novelty. This gives customers a new experience with fragrant air-freshening stones.

2. Brand Identity Reflection in Design : Incorporate the brand's logo and colors that convey elegance and a refreshing fragrance.

3. Sustainability and Eco-Friendliness : Use recyclable or biodegradable materials to enhance the brand's value in terms of environmental responsibility.

4. Portable Packaging Design : Ensure the packaging is compact, making it suitable for use in cars or for easy placement around the home, adding convenience and portability.

Monitoring and Evaluation

1. Sales & Market Share : Track the increasing sales over different periods of the marketing plan.

2. Brand Awareness : Measure results by tracking the growth in social media followers, website visits, and Google searches.

3. Customer Satisfaction : Collect customer feedback and reviews to monitor product quality and service satisfaction.

other Ideas

Just drop it into the glass!

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