SCGP

Butter-Moo

Idea Tank

Team : ทุลักทุเลing

Member

Ms Banasorn Buahnu

Ms Pimphisa Jarupichayapitak

Ms Rattasupa Silprasom

• Business Environment Analysis

Strengths: Convenient to use, user-friendly, suitable for all age groups, and distinctive packaging.

Weaknesses: High costs associated with storage, distribution, and packaging.

Opportunities: Trends in home cooking and sustainable packaging can attract customers.

Threats: Competition from substitute products, such as margarine.

• Brand Development Goals

The goal is to facilitate cooking by developing butter packaging that allows for easy storage and cutting, make the butter ready for use.

• Target Customer Group and Insight Details

The target audience includes people of all ages who use butter for cooking and are interested in packaging designed to reduce obstacles in using butter, with a preference for packaging that is unique and visually distinctive.

• Designing Packaging for Social and Environmental Impact

Design packaging that is strong, durable, reusable, and reduces the need for additional cooking utensils. The packaging should have a unique characteristic, such as a stick form and attractive design.

• Marketing Activities and Brand Development through Packaging

Promote sales with butter refill packaging.

• Marketing and Brand Measurement

Assess results based on sales figures, number of customers, and growth rates.

other Ideas

Just drop it into the glass!

pork sausage packaging that represents you in creating food made from pork sausage ingredients.

Reduce packaging made entirely of paper. By reducing the use of plastic Reuse packaging can be used to put things in. and can be made into a sliding egg holder Recycle packaging made from paper that can be recycled

A chair with a function that can be used to store things, can be painted on the chair, including molding the chair without using glue, is not harmful to the environment, and can be reused when compared to general children‘s chairs available in the market.

Inhaler packaging from Krajud

Biodegradable Tissue Paper Box ( Grün )

Since sometimes we buy more seeds than we need, and used tissue paper boxes usually just get thrown away to wait for decomposition, we came up with the idea of combining the two. This way, we won’t have to discard the tissue paper box, and we can also grow trees for the planet.

Portable Shower Packaging (LiLi)

Currently, the bathing products we commonly use often come in large packaging, making them inconvenient to carry when going on trips or traveling far from home for just a few days. These issues inspired us to create a packaging solution that combines everything into one complete product.

Change the way you open cans by opening them like a can lid. The handle is slightly raised to make it easier to open the lid. It also reduces the need to buy plastic cups. It can be reused many times and recycled into other materials. It meets both convenience and environmental protection because it is made from aluminum that can be recycled efficiently. Recycling aluminum uses 95% less energy than new production.

Clothing products that can prevent animal hair from sticking to clothes using plastic water bottles of the type Poly (ethylene terephthalate)

It is a polymer fiber with a triangular morphology and is reinforced with anti-static additives.

DOGGO! Portable dog food

DOGGO’s portable dog food is designed for convenience, making it easy to feed your dog outside while on vacation. Each pack is carefully measured to provide the right amount of food for one day, based on your dog’s size. The packaging is 100% recyclable, and as part of DOGGO's ongoing initiative throughout the entire sales process, it is repurposed to build school desks for underprivileged children.