New World Era Packaging

1.Business Environment Analysis

- SCG is a strong and well-known brand in Thailand, which is considered a competitive advantage.

- SCG has a wide range of products covering construction materials, chemicals, and others, which helps to spread business risks.

- SCG continuously invests in its R&D team, enabling it to develop new products and improve production processes efficiently.

- SCG has a strong infrastructure, including factories, warehouses, and supply chain systems.

- Have highly ability human resources As a result, SCG is a company with high competitiveness.

SCG is considered a very comprehensive business, with the ability to compete in every economic cycle. No matter what the economic situation is, people are always repairing, extending, and building houses.

2. Brand development goals

The goal of brand development is to develop to increase the customer base and enable it to compete on the world stage. The topics that are emphasized are as follows:

- Focus on environmentally friendly production and meet the needs of consumers who care about the environment. Because the Green economy was often discussed at the World Economic 2024 conference.

- Adapting to technology by applying new technologies to production and operations to increase efficiency and reduce costs in every production process, such as IoT, Blockchain, etc.

- Develop new products and services to meet the rapidly changing market demands.

- Build good relationships with customers, employees, and suppliers.

3. Target customer groups

Industrial customers

- Have a need for quality and efficiency. This group will look for high-quality, durable and efficient products to reduce costs and increase income for the industrial customer group's business.

- Emphasize work safety and want environmentally friendly products.

- Need good after-sales service, fast and can solve problems effectively.

- Need innovative products that industrial customers can use to expand their business.

SME customers

- Look for products with reasonable prices and value.

- Need products that are easy to use and easy to buy.

- Need flexible payment terms.

General customers

- Look for products that improve quality of life, such as convenience and environmental friendliness.

- Consider the price and quality of the product before deciding to buy.

- Need information about the product before deciding to buy and need advice from experts.

4. The packaging is a square cardboard box with a waterproof coating and clear plastic so that the product inside can be seen from outside.

Advantages

- Products can be selected and picked up conveniently

- Products in the packaging (vegetables) are not damaged from picking or transporting

- Can extend the shelf life of the product longer than usual. The product will remain fresh for a long time.

5. Brand development plan

- Create environmentally friendly packaging that can decompose without creating waste

- Completely different packaging from the market by erasing the stereotype that vegetable packaging must be a plastic bag

- Create packaging that can keep vegetables fresh for a long time

- Packaging patterns are added with beautiful convey art and love to the world.

6. Marketing activities

Marketing activities can be both of branding and marketing. It can generate more income and customer base. It will be explained in detail as follows:

- Beautiful designing, unique packaging that is consistent with the brand image will help attract consumers' attention and create a difference from competitors.

- Packaging can communicate brand values, such as beauty, modernity, and environmental trends.

- Packaging can create a memorable experience for consumers.

- Good packaging will help stimulate consumers to make purchasing decisions more easily.

- Outstanding packaging will help create brand awareness and make it easier for consumers to remember the brand.

7. Marketing measurement

It measures the interest of the customer group to see how much they are interested in the brand. There are indicators as follows:

- Sales

- Number of new customers

- Number of customers who come back to buy again

- Number of followers on various social media

- Market share

- Word of mouth of the customer group

- ROI ratio

- Cooperation of the customer group from organizing the campaign