SCGP

Ob-Oune

Idea Tank

Team : Krit

Member

Mr Krit Nithibunthamrong

Product and Brand Concept

Aromatherapy Candles with Sustainable Packaging

The product is a scented candle aimed at individuals who appreciate aromatherapy and sustainable living. The unique selling point lies in its innovative, reusable packaging designed to reduce waste. The brand name, "Ob-Oune," which translates to "permeated with fragrance," evokes the warm and comforting atmosphere created by aromatherapy. The packaging is crafted from eco-friendly materials and is designed to be both aesthetically pleasing and functional.

Price - 499 Bath
Sale Location - Siam Paragon, Central World

Target Audience

Demographics:Age: Primarily young adults and working professionals.Income: Middle to high income, with a monthly budget of approximately 25,000 - 30,000 baht.Location: Urban areas.

Age: Primarily young adults and working professionals.

Income: Middle to high income, with a monthly budget of approximately 25,000 - 30,000 baht.

Location: Urban areas.

Psychographics:Enjoys aromatherapy and home decor.Concerned about environmental issues.Actively engages with social media.

Enjoys aromatherapy and home decor.

Concerned about environmental issues.

Actively engages with social media.

Marketing and Branding Strategies

Social Media Marketing: Utilize social media platforms to promote the product and engage with the target audience.

Influencer Partnerships: Collaborate with influencers in the wellness and lifestyle niches to increase brand awareness.

Packaging Design Contest: Host a contest where customers can design their own packaging for new candle scents, fostering engagement and brand loyalty.

Key Performance Indicators (KPIs)

Sales: Track sales both online and in-store.

Social Media Engagement: Monitor metrics such as likes, comments, shares, and website traffic.

Campaign Participation: Measure the number of submissions and engagement in the packaging design contest.

SWOT Analysis

Strengths:Eye-catching and unique packaging.Reusable packaging promotes sustainability.

Eye-catching and unique packaging.

Reusable packaging promotes sustainability.

Weaknesses:Higher production costs due to premium materials and packaging.Limited to non-liquid content.Fire hazard.

Higher production costs due to premium materials and packaging.

Limited to non-liquid content.

Fire hazard.

Opportunities:Growing consumer demand for eco-friendly products.

Growing consumer demand for eco-friendly products.

Threats:High competition in the aromatherapy candle market.

High competition in the aromatherapy candle market.

other Ideas

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