Business Environment Analysis

The innovation of coated paper boxes that are waterproof, gas-resistant, environmentally friendly, and biodegradable offers a new solution to extend the shelf life of fresh fruits. This technology keeps fruits fresh and nutritious for longer by preventing the dispersion of ethylene gas, which accelerates ripening. The potential for this technology in business is high, as it meets the increasing market demand for health-conscious and safe food products. Presenting products in this way can differentiate and add value to businesses. A SWOT analysis will provide an overview of the business related to the coated paper box innovation, enabling effective business planning.

Strengths

1. Extends the shelf life of fruits.
2. Maintains the quality and flavor of fruits.
3. Increases the value of agricultural products, allowing for export to distant markets and potentially higher selling prices.
4. Environmentally friendly, as the packaging is biodegradable.

Weaknesses

1. Higher production costs initially due to investments in machinery and development of production processes.
2. Limited applicability for certain types of fruits.
3. Requires marketing investment to raise consumer awareness and acceptance.

Opportunities

1. The fresh fruit market is large and continues to grow.
2. Consumers are increasingly concerned about health and food safety.
3. Government agricultural promotion programs.

Threats

1. Competition from other packaging types.
2. Potential development of products that respond to changing consumer demands.

Brand Development Goals

Vision

"Create packaging that meets the needs of modern consumers who care about health and the environment while promoting sustainable fresh fruit consumption."

Main Goals

1. Become a market leader in coated paper packaging, establishing a brand recognized for quality and environmental friendliness.
2. Enhance the value of agricultural products, allowing for higher selling prices.
3. Meet the needs of health-conscious consumers.

Success Goals

1. Expand the customer base by targeting both small and large-scale farmers.
2. Broaden distribution channels to supermarkets, retail stores, and online platforms.
3. Establish a brand image that is environmentally friendly and innovative.
4. Develop additional packaging products to meet customer needs across various categories, such as vegetables, fruits, meat, and processed fruits.
5. Collaborate with government agencies, private sectors, and organizations promoting agriculture and environmental conservation.

Strategies to Achieve Goals

Marketing:

1. Create marketing campaigns focused on sustainability and product quality.
2. Organize promotional activities and public relations events.

Research and Development:

1. Continuously study customer needs.

Networking:

1. Build good relationships with farmers, producers, and retailers.
2. Participate in trade shows and events related to the fruit industry.

Quality Assurance:

1. Obtain various certifications to build customer trust.

Target Customer Segments and Insights

Fruit Importers and Exporters

Exporting fruits requires maintaining quality throughout long-distance transportation. Companies need packaging that preserves fruit freshness during the entire export process and in varying environmental conditions.

Supermarkets and Environmentally Conscious Department Stores

They desire fruits that are ready for sale in optimal condition. They also seek environmentally friendly packaging to enhance their image and cater to environmentally conscious customers.

Packaging Design Principles for Society and Environment

Design Principles

1. Material: The product is made from biodegradable coated paper.
2. Simplicity: Focus on simplicity, using paper as the sole material, with a straightforward production process.
3. Technology: Employ coating technology to extend the shelf life of fruits.

Design Concept

We aim to create environmentally friendly products while minimizing waste to ensure sustainability.

1. No Artificial Colors: Avoid using artificial colors in packaging.
2. Minimal Materials: Use only one material or as little as possible, while ensuring the highest quality.
3. Functionality: Emphasize functionality.

Functionality

The design facilitates the harvesting and transportation of fresh fruits, featuring openings for fruit stems on the top lid, allowing farmers to pack and harvest simultaneously. The box design minimizes damage during transport and is ready for retail display once the packaging is torn along the perforated line.

Marketing Activities and Brand Development Through Packaging

1. Participate in agricultural and eco-friendly product trade shows to showcase packaging and increase brand awareness.
2. Build strong customer relationships by providing guidance and addressing inquiries to foster trust and encourage purchasing decisions.
3. Collaborate with farmer groups to raise awareness about fruit packaging, creating an image that is both environmentally friendly and approachable.

Measuring Marketing and Brand Impact

1. Monitor sales of fruit packaging, comparing sales figures before and after marketing campaigns to assess campaign effectiveness.
2. Measure customer satisfaction through direct feedback collection to improve products and services.
3. Evaluate brand perception by surveying customer opinions about the brand image and products from the consumer’s perspective.