MINIMALIZE

Analyze the business environment

Current sanitary napkin market situation Opportunities and growth trends in the sanitary napkin market (Feminine Hygiene Products) is one of the markets that is continuously growing. Because it is an essential product for women all over the world. The growth of this market is driven by several factors.

whether the increase in the female population hygiene awareness and the advancement of innovation in products. Therefore, understanding the current situation and future trends is important for manufacturers and marketers in this industry.

The sanitary napkin market is currently worth billions of dollars globally and continues to grow. It forecasts a compound annual growth rate (CAGR) of 5-6% during 2023-2028. There are several factors driving this growth, including: Increased hygiene awareness in developing countries. The increase in women of childbearing age Demand for eco-friendly and organic products. Including the development of products that meet more diverse needs. Consumers turn to choose products that are safe for the body, such as organic sanitary napkins. Sanitary napkins that are easily biodegradable and reusable products such as menstrual cups, reflecting increased environmental awareness.

Growth opportunities for sanitary napkins remain in emerging markets such as Africa and Asia. who still lack access to adequate hygiene products. In addition, the development of new innovations such as sanitary napkins that can resist bacteria or the production of better biodegradable materials. This will be an additional factor that will allow companies to compete better in the market. However, the challenge that remains is making biodegradable sanitary napkins. or organic Can compete in price with general sanitary napkins.

Pain Point

• The packaging is difficult to open and not convenient.

• The packaging design is too striking. It causes a lack of privacy in portability.

• The packaging is environmentally insensitive and creates waste that is difficult to decompose.

• Leaving sanitary pads unattended can lead to the spread of germs.

Setting brand development goals.

• Design the packaging to be convenient to use.

• Design packaging to be minimalist. Not too outstanding.

• Design packaging that is environmentally friendly Easily biodegradable.

• Design the packaging so that the sanitary napkin can be completely wrapped.

Defining target customers and details.

Target

Main target group : teenage and working women who need to use sanitary pads regularly. and people with active lifestyles who want convenience.

Secondary target group : middle-aged women who have specific needs in certain periods, women who are environmentally conscious.

Customer Persona

Name : Pim

Age : 24 years old

Occupation : Hotel employee

Education : Bachelor's degree

Status : Single

Lifestyle : Likes to go on adventures when he has free time, is concerned about cleanliness, cares about the environment, likes simple things.

Needs & Wants

Want simplicity, no hassle and a lot

Want to conserve the environment and not cause damage to the environment.

Packaging Design

According to the 3 R principles, our team has designed the following:

R1 : Recycle. Packaging will use bioplastic packaging that can be recycled.

R2 : Reduce. Design packaging to be minimal in order to reduce the use of ink and chemicals in the production process. and reduce the use of sanitary napkin wrapping paper by designing primary packaging so that the sanitary napkin can be completely wrapped. There is no need for additional wrapping paper.

R3 : Reuse ziplock bag packaging. Can be used to store personal items such as cosmetics, toiletries, etc. We design patterns so that the packaging can be used for many occasions.

Marketing Activities

1. Organize a campaign to launch new packaging.

Host a launch event with invited dignitaries or influencers to increase interest and stimulate conversation on social media.

For example, Dr. Fran, occupation: female doctor, actress, and influencer.

Ms. Bow Melada, Occupation: Actor, singer, and influencer.

2. Organize a social media campaign

Have customers take photos of the packaging with messages that build confidence. and share via social media to receive prizes or discounts.

3. Partner with environmental organizations.

Partner with organizations that promote environmental protection to increase your credibility and demonstrate your commitment to sustainability.

Brand development through packaging

1. Quiet packaging design Use materials that reduce the sound of opening the package, such as using paper or materials that have sound-absorbing properties. To increase convenience and privacy in use.

2. Refillable packaging design Design the packaging so that new sanitary napkins can be refilled. Helps reduce the use of plastic and increases the convenience of refilling.

KPI

1. Organize a campaign to launch new packaging.

Number of sales in the first month: 50000 pieces

2. Organize a social media campaign.

The number of campaign participants is more than 200 people.

3. Partner with environmental organizations.

Reduce the amount of sanitary napkin waste by more than 1000 million pieces per year.