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SCGP

Umbrella Storage Cylinder

Idea Tank
Team : GP

Member

Ms Kerattaya Pakcharoen

Ms Samita Jittapupitak

1. Business Environment Analysis

The portable umbrella should be of the right size and can be folded or compressed to be small enough to be convenient to carry in a bag or travel bag. The weight of the umbrella is light enough that it can be carried without burden. The material used indoors should be durable and waterproof. Choose an umbrella made of waterproof and sun-proof materials. An umbrella with an easy-to-use open-close system, a portable umbrella can be an item that adds beauty and style to your outfit. Choose an umbrella with your favorite design and pattern, and nowadays various technologies are being used to increase production efficiency and increase product quality, as well as many new product characteristics.

2. Setting goals for brand development

The goal of this product development is to improve usability and aesthetics. The current folding umbrella packaging is not suitable for wearing umbrellas after it has been used indoors. The packaging we will develop can be used immediately when the umbrella is wet. It also has a beautiful design that can be held for beauty to match the style of dressing.

3. Target customer targeting

The target audience of the product is all ages, as portable umbrellas are products that are usually used in general. This packaging is designed to develop usability for a target group that focuses on performance and benefits, and also has a beautiful design. Portable umbrella packaging with an appearance that can be carried anywhere and is more convenient to deploy.

4. Social packaging design and brand development

Design packaging by choosing materials that are long-lasting and environmentally friendly. It can be reused many times or used in other ways. Packaging is designed according to each festival to attract customers.

5. Marketing Activities

Promote through social media by showing the idea of the benefits of packaging. It will attract the target audience who are interested in practical use and want to try the product, and create a trend with images with packaging in various dressing slides holding the packaging to convey that the packaging can be used for fashion. 

6. Marketing Measurement

It is measured from sales whether sales can achieve the desired target. And where is the trend of the marketing trend, is it talked about and known?

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Members Of SCGP

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1 SIAM CEMENT RD., BANGSUE, BANGKOK
10800, THAILAND
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