RE BOX

Market analysis

TTB Economic Analysis Center or ttb analytics assesses the parcel transportation business in 2023 that it has a good growth trend of 18% or worth 1.15 billion baht according to the growth of the E-Commerce market. The parcel transportation business group that expands from the E-Commerce business will grow by leaps and bounds. In the past 5 years, the parcel delivery business is one of the service businesses that has expanded rapidly. In line with the advancement of technology that plays a role and business models that focus on distribution channels for distribution to consumers quickly, causing more use of plastic in transportation.

The problem of plastic waste in the world and Thailand is starting to enter a critical stage. Which plastic will take an average of 10-1,000 years to digest. If you look at Thailand, it will find that up to 27-28 million tons of waste or 76,000 tons per day. One of them is more than 2 million tons of plastic waste. This amount of waste can be imported into the recycling process of about 500,000 tons. The remaining 1.5 million tons becomes completely plastic waste.

At present, there are more environmental campaigns. Not only choose products that are worth it, but you must love the environment. Making packaging for transportation to be more efficient and love the environment is another choice for consumers today.

4P

Product

-Packaging for transportation

-Made from biodegradable plastic.

- Meet the needs of consumers. Reuse it as a bag by making it foldable.

Easy to store, space-saving, shockproof, durable material for a long time.

Price

-Communicate the differences between environmentally friendly parcel boxes and ordinary parcels to reflect the value of materials through packaging.

Please

-Online channels distributed through e-commerce platforms and websites related to environmental conservation.

Promotion

-Create a Share Your Green Story campaign to help strengthen the relationship between consumers by allowing consumers to share their experiences in using environmentally friendly parcel boxes on social media.

COSSUMAR Analaysis

STP

Segmentation

Demography

Divided by occupation

Business owner, online trading

Behaviour

Often choose to use recycled materials.

Want to communicate an image that cares about the environment.

Psychology

Feel proud to be a part of loving the environment.

Realize the value of the packaging.

Targeting

Buyers, online merchants who are looking for the value of packaging when delivered to customers.

User Customer

SWOT

S

-Use compostable recycled materials.

-

W

-The quality of recycled plastic may be different from new plastic.

O

-Developing new packaging with quality and environmental protection can open the market and attract more new customers.

-Able to cooperate with businesses with environmental values to create a good image.

T

-There are packaging made of other materials that may have a cheaper price.

ST

- Cooperate with agencies that set standards for the production of recycled plastics to build a reputation in packaging.

SO

-Use the durability of packaging to reach customers who care about the environment.

WO

-Increase the quality of recycled plastic waste by bringing technology to help.

WT

-Deform new technologies to create low-cost but high-quality materials.

Insight of the target group

From Insight100 people found that consumers not only choose products that are worth the price but also love the environment. Problems encountered when transporting 40% of damaged products.

The parcel box cannot be reused 30%. The parcel box has 20% humidity during the rainy season.

The box is not strong and easily damaged 10%

From these problems, the packaging is developed according to the customer's needs. Which can be reused as a bag, durable, easy to store, can be folded to save space.

Packaging design, products offered (Wrap Battle)

-BUY1GET2

-ECO-FRIENDLY

-ENVIRONMENTAL

Marketing activities Brand development through packaging

In addition to recycling plastic, it is also reused as a bag by adding a handle, making it foldable, easy to store, saving space, shockproof, moisture-proof, durable material for a long time.

KPI measurement, brand development goals

-Survey the satisfaction score of packaging to the improved packaging in environmental love.

-Meast the amount of plastic waste caused by packaging in the shipment when compared to last year.