Brand Development Plan and Product Value

Concept / StorytellingA health-conscious shoe brand that cares about reducing waste from disposable shoe boxes. The brand focuses on creating shoe boxes that customers can reuse to organize their shoes, saving space and minimizing waste.

Business Environment Analysis

1. Strengths: A health-focused shoe brand that addresses waste from packaging materials, which is a major contributor to trash. The brand employs simple, easy-to-understand methods detailed on the box for consumer use.
2. Weaknesses: Being a new brand, it may not yet be well-known in the market, and consumers may not fully understand its objectives.
3. Opportunities: Increasing consumer awareness about environmental issues and a growing preference for brands that support sustainability.
4. Threats: Competitors with better market access and similar brands.

Brand Development Goals

1. Increase brand recognition in society.
2. Expand the customer base.
3. Raise awareness among consumers about environmental issues.

Target Audience and Details

1. Both male and female Generation Z.
2. Students or young professionals living in condos, small apartments, or limited space environments.
3. Organized individuals with limited storage who seek shoe storage solutions that optimize space.
4. Health-conscious consumers who care about fashion trends and environmental issues.

Marketing Activities and Brand Development through Packaging

1. Marketing activities will emphasize promoting reusable packaging to tackle waste issues.
2. As the brand grows, different designs or variations may be introduced to provide more options for consumers.

Market and Brand Measurement

1. Conduct surveys to assess the effectiveness of the packaging for continuous improvement.
2. Provide trial usage of the packaging.

Distribution Channels

1. Online platforms such as Instagram, Shopee, Lazada, and other e-commerce channels.
2. Popup stores in malls or events focused on environmental themes.