SCGP

WrapWise

Idea Tank

Team : NAMTARN

Member

Ms Chonlada Saereewiboonpong

1. Business Environment Analysis

Strengths: A brand that cares about both the environment and design.

Weaknesses: Being a new brand in the market may result in low brand awareness among the target audience.

Opportunities: Currently, there is high demand among Thai consumers in the apparel industry. The brand can reach eco-conscious consumers and those interested in the aesthetics of packaging.

Threats: The country's economic instability has led to more cautious spending habits among consumers.

2. Brand Development Objectives

Provide information about materials and recycling methods on packaging to raise awareness and establish brand recognition. The target audience should understand the brand's message. Marketing should be accessible to the target group, whether through a physical store or a pop-up store.

3. Target Group

Demographic Variables: Generation Z, both male and female, students or working individuals, with an average income of around 10,000 THB or more, suitable for all statuses.

Psychographic Variables: Interested in purchasing products based on packaging, considering aesthetics, materials, and functionality. Environmentally conscious, knowledgeable about sustainable materials. They prefer organized spaces and have limited storage areas.

4. Market Activities and Brand Development through Packaging

Marketing through social media platforms such as Facebook, Instagram, and TikTok helps the brand engage with a wide audience quickly.

5. Measuring Market and Brand Performance

Customer Feedback Surveys:

Questionnaires: Distribute surveys to customers regarding their satisfaction with the product and packaging.
Interviews: Conduct interviews with samples to understand their feelings and opinions.

Brand Analysis:

Brand Awareness: Surveys to assess how familiar customers are with the brand.
Brand Perception: Investigate customer thoughts on the brand’s value and quality.

Logo

other Ideas

Just drop it into the glass!

pork sausage packaging that represents you in creating food made from pork sausage ingredients.

Reduce packaging made entirely of paper. By reducing the use of plastic Reuse packaging can be used to put things in. and can be made into a sliding egg holder Recycle packaging made from paper that can be recycled

A chair with a function that can be used to store things, can be painted on the chair, including molding the chair without using glue, is not harmful to the environment, and can be reused when compared to general children‘s chairs available in the market.

Inhaler packaging from Krajud

Biodegradable Tissue Paper Box ( Grün )

Since sometimes we buy more seeds than we need, and used tissue paper boxes usually just get thrown away to wait for decomposition, we came up with the idea of combining the two. This way, we won’t have to discard the tissue paper box, and we can also grow trees for the planet.

Portable Shower Packaging (LiLi)

Currently, the bathing products we commonly use often come in large packaging, making them inconvenient to carry when going on trips or traveling far from home for just a few days. These issues inspired us to create a packaging solution that combines everything into one complete product.

Change the way you open cans by opening them like a can lid. The handle is slightly raised to make it easier to open the lid. It also reduces the need to buy plastic cups. It can be reused many times and recycled into other materials. It meets both convenience and environmental protection because it is made from aluminum that can be recycled efficiently. Recycling aluminum uses 95% less energy than new production.

Clothing products that can prevent animal hair from sticking to clothes using plastic water bottles of the type Poly (ethylene terephthalate)

It is a polymer fiber with a triangular morphology and is reinforced with anti-static additives.

DOGGO! Portable dog food

DOGGO’s portable dog food is designed for convenience, making it easy to feed your dog outside while on vacation. Each pack is carefully measured to provide the right amount of food for one day, based on your dog’s size. The packaging is 100% recyclable, and as part of DOGGO's ongoing initiative throughout the entire sales process, it is repurposed to build school desks for underprivileged children.