Noodle Bloom Pack

1. Business environment analysis

The analysis tools are SWOT Analysis and PESTEL Analysis because they provide a comprehensive overview of the situation and factors that may affect the development of the packaging.

SWOT Analysis

1.Strengths

-Can be placed in a relatively small space, such as a dormitory or condo.

-Flower sampling

-The product is easily accessible.

-The brand image is accepted by a society that values ​​the environment.

2.Weaknesses

-Inside the product, it is not possible to see the amount of watering to see where it has been filled, so some shelves have to be removed.

3. Opportunities

- Nowadays, people are more concerned about the environment, which gives them an opportunity to penetrate the market.

- The trend of random toys is becoming more popular.

4. Threats

- There may be competitors who develop environmentally friendly packaging as well.

- If the economy is not good, consumers may buy cheaper products.

In terms of PESTEL analysis, there are the following:

1. Politics

- Environmental policies

The government supports the circular economy and may provide financial support for environmentally friendly packaging development projects, such as the Waste to Wealth project, which promotes policies to reduce the use of new resources.

2. Economic

- The popularity of environmentally friendly packaging in terms of reducing waste may affect sales, creating a business opportunity.

- Economic changes may affect costs and affect consumer purchasing power.

3. Social

The development of packaging that can be used to grow flowers from the original product can add value to the product, which may make consumers more interested in environmental conservation.

4. Technological

The use of new technologies and the development of more efficient production processes allow the packaging to maintain the freshness of instant noodles and flower seeds inside so that they can be planted again.

5. Environmental

Packaging that can grow flowers will reduce post-use waste and reduce waste management in the long term.

6. Legal

The company must comply with the requirements for the use of non-toxic and biodegradable materials. Since instant noodles and flower seeds used for planting are in the same packaging, materials must be selected that do not harm consumers.

2. Brand development goals

The brand development goals are as follows:

1. Packaging design

- Within 1-2 weeks to draw the packaging outline

- Within 1-2 months to find materials

- Within 3-4 months to design and order production (for testing)

2. Launch a new packaging that can help reduce waste and can be used for planting flowers within 12 months

3. Reducing the amount of instant noodle packaging waste discarded in the environment by 40% within 1 year

4. Customers join the campaign with the brand, approximately 1,200 people within 3-4 months, which the brand has a strategy:

5. Increase brand loyalty from supporting environmentally friendly packaging, with approximately 20% of customers likely to return to buy again from seeing the value of the environment

3. Defining the target customer group and details of the target group's insights

The product's target customer groups include:

- People who like to consume instant noodles

- Generation Z (aged 17-27)

- Students

In-depth interviews were conducted with approximately 10 students aged 17-20. The interview questions were as follows:

Part 1: Environment and Waste

1. What are your thoughts on the current environment?

2. Do you have a problem with waste?

3. What are your problems with waste?

4. Do you think waste affects the environment?

5. What are the effects of waste?

Part 2: Importance of Environmental Packaging

1. How concerned are you about the impact of non-degradable packaging?

2. What do you think if there was packaging that could help reduce waste?

3. What do you expect from environmentally friendly packaging?

4. What are the main factors that make you choose to buy products with environmentally friendly packaging?

5. Are you willing to pay more for environmentally friendly packaging?

Part 3: Development of Instant Noodle Packaging Brands

1. Do you eat instant noodles?

2. How often?

3. Do you eat in packets or cups more?

4. Why do you eat in packets/cups? Why?

5. Do you usually throw away instant noodle cups or do you use them for something else?

6. What do you use cups for? 7. What innovations or improvements would you like to see in instant noodle packaging to preserve the environment? 8. What flavor of instant noodles would you like to see?

The insights from the questions are summarized as follows:

Section 1: Environment and Waste

- Environmental Awareness: Many interviewees noted the degradation of forests and improper waste disposal. People are increasingly involved in the destruction of the environment.

- Waste Problems: Common waste problems include plastic waste, dumping waste into rivers or canals, and the lack of adequate bins. There are also concerns about the impact of waste on pollution, odors, and clogging of drains, which leads to flooding.

- Impacts: Interviewees saw that waste has a significant impact on the environment, such as causing air and soil pollution and destroying the ecosystem.

Section 2: The Importance of Eco-Friendly Packaging

- Concerns about Packaging: Many interviewees were concerned about the impact of non-biodegradable packaging, such as plastic and foam, which are harmful to the environment.

- Support for Eco-Friendly Packaging: There is support for the use of packaging that reduces waste. Interviewees believe that eco-friendly packaging will help reduce global warming and environmental pollution.

- Expectations: Interviewees want packaging that is practical, portable, biodegradable, and truly eco-friendly. Factors in choosing a product include color, design, and ease of use.

Section 3: Developing Instant Noodle Brand Packaging

- Consumption Behavior: Instant noodles are consumed occasionally. Most of them choose to consume when they have a limited budget.

- Preference in packaging: Most of the interviewees prefer the packet type over the cup type because it saves space and uses less material. However, if they buy instant noodles, most of them will throw away the cup because they feel that they cannot use it anymore. Some people want new innovations, such as mixing seasoning powder into the noodles to reduce plastic use.

- Environmental improvements: Interviewees want to see more environmentally friendly packaging, such as using recyclable materials. Some people want new flavors that are unique and local.

4. Design of packaging for the society and environment of the brand and the products presented

Instant noodle packaging is designed to be reusable after eating to help reduce waste. Our products will have seasoning powder added to the packaging to reduce plastic use, including using QR codes instead of paper to explain how to grow flowers.

5. Marketing activities and brand development through packaging

4'P Marketing or Marketing Mix

1. Product

Instant noodle packaging that can be used to grow flowers, reducing waste and randomly adding flower seeds to each product to increase excitement when the flowers grow.

2. Price

The price is set at around 65 baht.

3. Place (distribution channel)

- Distributed through convenience stores such as 7-11, supermarkets

- Online channels such as Shopee, Lazada, Facebook

4. Promotion (sales promotion)

- Advertising through social media, showing the strengths of our products that help reduce waste and grow flowers from the original packaging.

- Campaigns by doing activities such as having customers share pictures of using our instant noodle packaging to grow the flowers provided to win prizes.

- There are promotions on online channels such as 12.12, 11.11, etc. to provide discounts. In June, there will be a promotion only on the 5th, which is World Environment Day, where a flower meaning card will be sent with the product.

6. Marketing and brand measurement

KPI

1. Sales within 3 months are 20%

2. Customers use the packaging to grow flower seeds for about 35%

Measurement method is to follow up on the results through our campaigns or follow up on social media

Quantitative target 1,500 reviews or sharing of pictures of trees from packaging within 6 months

3. 25% of customers successfully grow flowers from packaging

Measurement method is to survey customer data through sharing pictures

4. Customer satisfaction score is not less than 4.5 out of 5 points after using the packaging

Measurement method is to conduct an online questionnaire survey or post-purchase reviews on social media

6. Customers have increased their repeat purchases to 5%