Viva Skincare✨

A skincare brand that seamlessly combines skincare with environmental sustainability. Our business emphasizes and cares deeply for the environment, starting from the natural ingredients, eco-friendly packaging, to campaigns that promote awareness about climate change and waste, which are the primary causes of environmental destruction.

Viva Skincare Anti-Aging Wrinkle Smoothing and Retexturing Action

Our first product is developed from natural Centella Asiatica extract, known for its powerful anti-aging properties. It reduces wrinkles, stimulates collagen production, and effectively restores skin moisture and smoothness. It addresses deep wrinkles and makeup creasing. At the same time, with a vision of creating a positive environmental impact, we use biodegradable packaging that can be repurposed for planting after use, encouraging people to have fun while contributing to environmental sustainability—offering a fresh, colorful alternative to traditional environmental conservation campaigns, which can sometimes feel monotonous.

Our business not only creates products that enhance beauty but also promotes a sustainable future. Driven by the vision of "Beauty for a Sustainable Future."

Our Mission

We are committed to becoming a skincare brand that supports and raises awareness of sustainability in both skincare and environmental aspects, using natural ingredients and packaging, along with various marketing activities.

Brand Development Goals

Our goal is to be the top leader in the skincare industry, recognized for high-quality skin care derived from natural extracts, and a frontrunner in sustainability and environmental consciousness. We aim to create products that meet the needs of skin restoration and care, using natural ingredients, and designing environmentally-friendly packaging. Our long-term objective is to expand our market both domestically and internationally while promoting eco-friendly campaigns.

Beachhead Market  : Target

1. Target Audience: Middle-class working mothers
2. Gender: Female
3. Age: 40-50 years
4. Income: 40,000-60,000 THB

Persona

A modern individual who values environmental concerns and supports sustainability efforts. Passionate about eco-friendly products that are safe for the body and health, enjoys participating in activities or campaigns related to environmental causes, and loves socializing and taking photos. They are loyal to their preferred brands, such as Oriental, and will continue to use products they feel work well for them.

They use social media, primarily platforms like Facebook and TikTok.

Skincare Needs

1. Pain Points: Deep wrinkles, crow's feet, dry skin, makeup creasing, dark spots.
2. Needs:A skincare product that helps reduce wrinkles and prevents makeup creasing, with a highly effective and concentrated formula.100% natural ingredients.
3. A skincare product that helps reduce wrinkles and prevents makeup creasing, with a highly effective and concentrated formula.
4. 100% natural ingredients.

SWOT Analysis

Strengths:

1. Natural Ingredients: Products feature natural ingredients like Centella Asiatica, which enhances skin moisture and reduces wrinkles and dark spots, providing effective and safe skincare solutions.
2. Versatile Products: Products are designed to be multi-functional (e.g., a single product for both face and hands or a toner that doubles as a spray), reducing the need for multiple purchases and enhancing customer convenience.
3. Eco-Friendly Packaging: The commitment to using recyclable or biodegradable materials such as glass, paper, or compostable plastics aligns with growing consumer demand for environmentally responsible products.

Weaknesses:

1. Higher Costs: Eco-friendly packaging and natural ingredients may result in higher production costs, which could lead to higher retail prices compared to conventional products.
2. Consumer Education: Customers might need to be educated about the benefits and proper use of multi-functional products and the environmental advantages of the packaging, which requires additional marketing effort.

Opportunities:

1. Growing Market for Sustainable Products: Increasing consumer awareness and preference for eco-friendly and sustainable products provide a significant market opportunity.
2. Innovative Packaging: The ability to repurpose packaging for planting, such as using it to grow Centella Asiatica, can differentiate the brand and attract environmentally conscious consumers.
3. Expanding Market Reach: Leveraging the growing trend of natural and sustainable products can facilitate expansion into both domestic and international markets.

Threats:

1. Competitive Market: The skincare market is highly competitive, with many brands also focusing on natural and sustainable products. Differentiating the brand may be challenging.
2. Regulatory Challenges: Compliance with environmental regulations and ensuring that packaging claims (like biodegradability and recyclability) are accurate and verifiable could pose challenges.
3. Consumer Skepticism: Some consumers might be skeptical about the efficacy of natural products or the practicality of eco-friendly packaging, potentially impacting adoption rates.

Packaging and Product Design

Product: Our products feature natural and skin-friendly ingredients, including Centella Asiatica extract, which provides natural hydration to the skin. They help reduce wrinkles and dark spots, and restore moisture to dry skin. We design our products to be multifunctional, such as a single product that can be used for both face and hands, or a toner that can double as a skin spray, reducing the number of products customers need to purchase.

Packaging: The packaging is recyclable or made from recyclable materials, such as glass, paper, or biodegradable plastics. We aim for all packaging to be recyclable. Additionally, the packaging can be repurposed after the product is used up. For example, the packaging is designed to be used for planting. If you tear the box into small pieces and plant it in the ground, it can grow into a Centella Asiatica plant.

Marketing Strategies

Campaign: "Redeem Points"

Objective: Promote waste reduction through the use of recyclable packaging by allowing customers to return empty brand bottles in exchange for points. These points can be accumulated for discounts or participation in brand activities.

Activity Details:

1. Customers who return empty bottles will earn points that can be used for discounts on future purchases. For example, points can be accumulated to redeem free products.
2. Every bottle returned earns points, contributing to a reward system for customers.

Marketing Communication:

1. Create advertising content explaining the process of earning points and the benefits of using reusable packaging.
2. Promote the campaign through social media, providing information about the environmental impact reduction when customers use the brand's points redemption system.

Campaign: "Upcycle Your Packaging"

Objective: Encourage customers to repurpose used packaging into new items or transform them into other objects through a social media challenge to drive engagement.

Activity Details:

1. Invite customers to take photos or videos of how they repurpose used packaging into various items, such as plant pots, storage boxes, pen holders, or home decor.
2. Use the hashtag #VIVAUpcycleYourBeauty and encourage customers to post their DIY creations to increase brand visibility.
3. Customers with the highest number of shares and likes will receive rewards, such as discount vouchers worth 50% off (5 vouchers available), etc.

Marketing Communication:

1. Promote the campaign on social media with videos demonstrating how to repurpose packaging and DIY ideas from serum bottles.
2. Generate excitement by sharing customer ideas and creations to inspire other users and boost participation.

Campaign: "Eco-Friendly Packaging Giveaway"

Objective: Distribute product samples in recyclable or biodegradable packaging to raise awareness and attract new customers, emphasizing environmental friendliness.

Activity Details:

1. Give away samples of our products packaged in recycled materials.
2. Customers can participate by signing up for email newsletters or sharing brand posts on social media.
3. Upon receiving the product samples, customers will get a discount on their next purchase.

Marketing Communication:

1. Send emails or social media ads inviting customers to join the "Eco-Friendly Packaging Giveaway" campaign.
2. Use the data collected from the giveaway to build a new customer database and increase awareness about the brand's sustainability.

Campaign: "Plant the Packaging"

Objective: Use plantable packaging to support tree planting, encourage customer participation in nature conservation, and build long-term relationships between the brand and consumers.

Activity Details:

1. The packaging is made from paper embedded with seeds. Customers can plant the seeds immediately after using the product by tearing up the packaging and burying it in soil.
2. Create a campaign encouraging customers to post photos of the plants grown from the packaging for a chance to win free products.

Marketing Communication:

1. Promote the campaign on social media with videos or images demonstrating the process of planting trees from the packaging.
2. Use the hashtag #VIVAPlantThePackaging to generate online buzz and encourage customers to share photos of the plants they have grown from the brand’s packaging.