Eco Square

In the current situation, the use of single-use materials is increasing significantly, and these plastics are a major cause of the rapidly growing waste problem. Of course, people are now more supportive of and engaged in waste separation, making it easier to recycle certain items like plastic bottles. Additionally, the creative repurposing of waste materials, such as paper, has become more popular, especially with magazine paper that cannot be reused. This magazine paper can add aesthetic value and reduce costs in decoration. Therefore, we are interested in utilizing these single-use materials to create new packaging, leading to sustainable development.

This is related to and considers the Sustainable Development Goals:

1. Goal 9: Promote inclusive and sustainable industrialization and foster innovation.
2. Goal 11: Make cities and human settlements inclusive, safe, resilient, and sustainable.
3. Goal 12: Ensure sustainable consumption and production patterns.
4. Goal 13: Take urgent action to combat climate change and its impacts.
5. Goal 15: Protect, restore, and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation, and halt biodiversity loss.

Our product can reduce waste volume, enhance the value of unused materials, promote recycling, and meet market demand for environmentally friendly products.

1.SWOT Analysis

1. S (Strengths): Being the first to produce a water bottle made from recycled paper, gaining early recognition and trust.
2. W (Weaknesses): High production costs; as the first mover, it may be easily imitated; limited personnel.
3. O (Opportunities): The trend towards eco-friendly brands that reduce waste is rising, benefiting brand creation.
4. T (Threats): Rising inflation rates and lack of government support policies for SMEs.

2.Short-term Goals (within 1 year): We will define the brand's objectives and create a positive, accessible image. We will build brand identity through events and social media to ensure customers remember us and build a customer base.

Medium-term Goals (within 5 years): We will increase production volume and aim for a sales profit margin increase of 10-15% to strengthen the brand and improve production to meet diverse customer needs.

Long-term Goals (after 5 years): We aim to establish brand stability and long-term competitiveness by enhancing production efficiency, designing new products, expanding markets based on demand, maintaining brand uniqueness, upholding product standards, and creating continuous revenue streams for the company, aiming for a profit margin increase of 30-50%.

3.STP Analysis

1. S (Segmentation)
2. Demographics: Ages 20-45, both male and female, middle-income, office workers and students.
3. Geographic: Shopping malls and convenience stores, focusing on urban areas.
4. Behavioral: Purchasing eco-friendly products, elegant and fashionable items.
5. Psychographics: Customers interested in campaigns related to environmental conservation, such as waste reduction and climate change mitigation.
6. T (Targeting): Target middle-income customers who appreciate eco-friendly products, support waste reduction, and enjoy fashionable designs made from recycled materials, primarily students and early career professionals.
7. P (Positioning): Marketed as an eco-friendly water bottle with slight functional features, emphasizing fashionable design.

4.The product is a rectangular water bottle made from recycled PET plastic and sanitized magazine paper, featuring beautiful, modern designs with unique characteristics that connect with contemporary fashion culture. It is:

1. Lightweight
2. Portable
3. Includes a strap for easy carrying
4. Compact
5. Easy to clean
6. Ideal for daily hydration

5.We will promote significant campaigns on the water bottles, such as events aimed at environmental conservation and Pride Month, featuring prominent logos and QR codes for additional campaign details or inspirational messages to motivate customers. Participation in campaigns could involve contests or receiving our products as giveaways; when purchasing at events, customers will receive tote bags and discounts.

6.Measuring Marketing and Brand Effectiveness:

1. Track the number of followers on the brand's social media pages.
2. Measure search volume from search engines using algorithms from various applications.
3. Monitor product order volumes.