Thai
English
VietnamGlai Baan
Team : Give me a hand
Member
Mr Panyawat Sriaroonluk
The Chronicle of Nature: The Journey of Mulberry Leaf Tea and
Conservation
Conservation
The Chronicle of Nature is a core concept that reflects the journey from local origins to a deeper connection with nature through packaging that embodies the unique qualities of mulberry leaf tea under the brand "Glai Baan." This packaging is not just a container but a symbol of recording stories that reflect nature conservation and a simple way of life.
Drinking mulberry leaf tea is more than just consuming a beverage; it's like reconnecting with the roots of nature, tranquility, and the gentle simplicity of life. These feelings are conveyed through the packaging design, which resembles a book. Opening the package feels like turning a page to start a new chapter in a journey.
Design Connected with Stories and Nature
The book cover, featuring rural illustrations or nature scenes, creates a warm and simple feeling, evoking nostalgia for one's hometown and a connection with nature. Whether depicting mountains, fields, or village cottages, it reflects the simplicity of local life.
When the package is opened, it feels like turning a page. The orderly arrangement of mulberry tea bags inside resembles pages filled with stories of nature and tranquility. Customers experience the uniqueness of the packaging designed to reflect a lifestyle connected with origins and nature.
Symbolic Meaning
The brand "Glai Baan" represents a journey away from home while maintaining a connection to one's roots through storytelling in the form of a book. This packaging not only contains natural mulberry leaf tea but also symbolizes environmental conservation and support for a simple lifestyle. Mulberry leaf tea thus becomes more than just a product; it represents a profound connection with the world.
Eco-Friendly Packaging
To align with conservation concepts, the packaging is made from recycled paper or biodegradable materials that reduce plastic use. This approach not only minimizes environmental impact but also adds value to the packaging itself, which can be reused, such as for tea storage or as home decor.
Communication and Marketing for Modern Customers
With this concept, "The Chronicle of Nature" will attract nature-loving customers who support eco-friendly products. They value cultural preservation and seek products that reflect a sustainable lifestyle. The packaging design, connecting with stories and nature, will strengthen customer relations and create a memorable experience each time they open the package, akin to turning a page to record the story of nature with every sip of mulberry leaf tea.
Thus, the brand "Glai Baan" is more than just a name; it represents a narrative of connection with nature, environmental conservation, and support for a simple lifestyle.
Brand Development Plan
1. Business Environment Analysis
- Market Trends: Increasing demand for environmentally friendly and sustainable products.
- Competition: Analyze competitors, such as organic teas and environmentally conscious packaging.
- Regulations: Comply with packaging regulations and certifications that are environmentally friendly (e.g., FSC certification).
2. Brand Development Goals
- Positioning: Establish "Glai Baan" as a leader in sustainable packaging for high-quality mulberry leaf tea.
- Values: Emphasize the brand's commitment to nature conservation, simplicity, and cultural preservation.
- Differentiation: Utilize book-like packaging design to create a memorable and distinctive customer experience.
3. Target Audience and Insights
- Target Audience: Environmentally conscious individuals aged 25-45 who enjoy tea and are interested in sustainable living.
- Insights: Seek products that reflect environmental and cultural values and appreciate packaging that connects with nature.
4. Social and Environmental Packaging Design
- Concept: Design packaging to resemble a book, symbolizing a journey and connection with nature.
- Cover Design: Use rural illustrations or nature scenery to evoke warmth and nostalgia.
- Materials: Utilize recycled paper or biodegradable materials.
- Functionality: Ensure packaging is reusable (e.g., as a tea storage container or decorative item).
5. Marketing and Brand Development Activities
- Storytelling: Use book-like packaging to tell the story of mulberry leaf tea and its connection to nature and culture.
- Social Media Campaigns: Highlight environmental friendliness and unique design of the packaging.
- Events: Organize events or workshops focused on sustainability.
6. Marketing and Brand Measurement
- Marketing Metrics: Measure brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities.
1. Business Environment Analysis
- Market Trends: Increasing demand for environmentally friendly and sustainable products.
- Competition: Analyze competitors, such as organic teas and environmentally conscious packaging.
- Regulations: Comply with packaging regulations and certifications that are environmentally friendly (e.g., FSC certification).
2. Brand Development Goals
- Positioning: Establish "Glai Baan" as a leader in sustainable packaging for high-quality mulberry leaf tea.
- Values: Emphasize the brand's commitment to nature conservation, simplicity, and cultural preservation.
- Differentiation: Utilize book-like packaging design to create a memorable and distinctive customer experience.
3. Target Audience and Insights
- Target Audience: Environmentally conscious individuals aged 25-45 who enjoy tea and are interested in sustainable living.
- Insights: Seek products that reflect environmental and cultural values and appreciate packaging that connects with nature.
4. Social and Environmental Packaging Design
- Concept: Design packaging to resemble a book, symbolizing a journey and connection with nature.
- Cover Design: Use rural illustrations or nature scenery to evoke warmth and nostalgia.
- Materials: Utilize recycled paper or biodegradable materials.
- Functionality: Ensure packaging is reusable (e.g., as a tea storage container or decorative item).
5. Marketing and Brand Development Activities
- Storytelling: Use book-like packaging to tell the story of mulberry leaf tea and its connection to nature and culture.
- Social Media Campaigns: Highlight environmental friendliness and unique design of the packaging.
- Events: Organize events or workshops focused on sustainability.
6. Marketing and Brand Measurement
- Marketing Metrics: Measure brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities.
- Market Trends: Increasing demand for environmentally friendly and sustainable products.
- Competition: Analyze competitors, such as organic teas and environmentally conscious packaging.
- Regulations: Comply with packaging regulations and certifications that are environmentally friendly (e.g., FSC certification).
2. Brand Development Goals
- Positioning: Establish "Glai Baan" as a leader in sustainable packaging for high-quality mulberry leaf tea.
- Values: Emphasize the brand's commitment to nature conservation, simplicity, and cultural preservation.
- Differentiation: Utilize book-like packaging design to create a memorable and distinctive customer experience.
3. Target Audience and Insights
- Target Audience: Environmentally conscious individuals aged 25-45 who enjoy tea and are interested in sustainable living.
- Insights: Seek products that reflect environmental and cultural values and appreciate packaging that connects with nature.
4. Social and Environmental Packaging Design
- Concept: Design packaging to resemble a book, symbolizing a journey and connection with nature.
- Cover Design: Use rural illustrations or nature scenery to evoke warmth and nostalgia.
- Materials: Utilize recycled paper or biodegradable materials.
- Functionality: Ensure packaging is reusable (e.g., as a tea storage container or decorative item).
5. Marketing and Brand Development Activities
- Storytelling: Use book-like packaging to tell the story of mulberry leaf tea and its connection to nature and culture.
- Social Media Campaigns: Highlight environmental friendliness and unique design of the packaging.
- Events: Organize events or workshops focused on sustainability.
6. Marketing and Brand Measurement
- Marketing Metrics: Measure brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities.
- Positioning: Establish "Glai Baan" as a leader in sustainable packaging for high-quality mulberry leaf tea.
- Values: Emphasize the brand's commitment to nature conservation, simplicity, and cultural preservation.
- Differentiation: Utilize book-like packaging design to create a memorable and distinctive customer experience.
3. Target Audience and Insights
- Target Audience: Environmentally conscious individuals aged 25-45 who enjoy tea and are interested in sustainable living.
- Insights: Seek products that reflect environmental and cultural values and appreciate packaging that connects with nature.
4. Social and Environmental Packaging Design
- Concept: Design packaging to resemble a book, symbolizing a journey and connection with nature.
- Cover Design: Use rural illustrations or nature scenery to evoke warmth and nostalgia.
- Materials: Utilize recycled paper or biodegradable materials.
- Functionality: Ensure packaging is reusable (e.g., as a tea storage container or decorative item).
5. Marketing and Brand Development Activities
- Storytelling: Use book-like packaging to tell the story of mulberry leaf tea and its connection to nature and culture.
- Social Media Campaigns: Highlight environmental friendliness and unique design of the packaging.
- Events: Organize events or workshops focused on sustainability.
6. Marketing and Brand Measurement
- Marketing Metrics: Measure brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities.
- Target Audience: Environmentally conscious individuals aged 25-45 who enjoy tea and are interested in sustainable living.
- Insights: Seek products that reflect environmental and cultural values and appreciate packaging that connects with nature.
4. Social and Environmental Packaging Design
- Concept: Design packaging to resemble a book, symbolizing a journey and connection with nature.
- Cover Design: Use rural illustrations or nature scenery to evoke warmth and nostalgia.
- Materials: Utilize recycled paper or biodegradable materials.
- Functionality: Ensure packaging is reusable (e.g., as a tea storage container or decorative item).
5. Marketing and Brand Development Activities
- Storytelling: Use book-like packaging to tell the story of mulberry leaf tea and its connection to nature and culture.
- Social Media Campaigns: Highlight environmental friendliness and unique design of the packaging.
- Events: Organize events or workshops focused on sustainability.
6. Marketing and Brand Measurement
- Marketing Metrics: Measure brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities.
- Concept: Design packaging to resemble a book, symbolizing a journey and connection with nature.
- Cover Design: Use rural illustrations or nature scenery to evoke warmth and nostalgia.
- Materials: Utilize recycled paper or biodegradable materials.
- Functionality: Ensure packaging is reusable (e.g., as a tea storage container or decorative item).
5. Marketing and Brand Development Activities
- Storytelling: Use book-like packaging to tell the story of mulberry leaf tea and its connection to nature and culture.
- Social Media Campaigns: Highlight environmental friendliness and unique design of the packaging.
- Events: Organize events or workshops focused on sustainability.
6. Marketing and Brand Measurement
- Marketing Metrics: Measure brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities.
- Storytelling: Use book-like packaging to tell the story of mulberry leaf tea and its connection to nature and culture.
- Social Media Campaigns: Highlight environmental friendliness and unique design of the packaging.
- Events: Organize events or workshops focused on sustainability.
6. Marketing and Brand Measurement
- Marketing Metrics: Measure brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities.
- Marketing Metrics: Measure brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities.
- แชร์:
SCG PACKAGING PUBLIC COMPANY LIMITED 