Thai
English
VietnamFruitti
Team : Give me a hand
Member
Mr Panyawat Sriaroonluk
Fruitti: A Fruity, Funky Adventure
Fruitti is like introducing a new friend who’s here to brighten up the candy world! We’re talking about more than just candy; it’s a journey filled with unique flavors and fun that’s ready to take you on an adventure like no other.
Eating Fruitti candy doesn’t just sweeten your day—it’s like starting an adventure packed with fruity flavors that explode with freshness in your mouth! Our packaging isn’t just for holding candy; it’s an experience designed to make you feel like you’re unwrapping a fun surprise every time.
Unique Design
We’ve designed our packaging to feel like you’re opening a fruit filled with candy that you’ve never seen before! Every time you open a pack, it’s like flipping the page to endless fun. The bright and cute illustrations create an atmosphere that’s not only cheerful but also makes you feel like you’re going back to your carefree childhood days.
A Symbol of Brightness
Fruitti is all about celebrating fun and brightness in everyday life. Our candy isn’t just a sweet treat—it’s a symbol of joy and pleasure that you can experience in every bite. Our packaging design is full of creativity, making the act of unboxing an exciting moment.
Fun and Eco-Friendly
We’re also mindful of the environment by using eco-friendly materials for our packaging. Not only is it cute and colorful, but it’s also biodegradable, ensuring that our world stays beautiful while enjoying the fun of Fruitti candy.
Marketing with a Twist
We’ll make Fruitti a sensation through vibrant and fun social media campaigns! Along with engaging activities that highlight self-expression and enjoyment, we aim to leave a lasting impression on everyone.
Cool Metrics
We’ll measure the success of Fruitti by the joy and fun our customers feel. In addition, we’ll track feedback and sales to ensure we’re delivering the best to everyone.
Fruitti is all about celebrating sweetness every day and turning the candy world into a place of endless fun and brightness!
Brand Development Plan: Fruitti
1. Business Environment Analysis
- Market trends: The candy market is growing steadily, with increasing demand for innovative flavors and attractive packaging.
- Competition: Analyze competitors with similar products, such as candies with unique flavors and creative packaging.
- Regulations and standards: Comply with food hygiene standards and use eco-friendly materials for packaging.
2. Brand Development Goals
- Positioning: Position Fruitti as a leader in candies with unique flavors and vibrant packaging.
- Values: Emphasize creating fun and brightness in every moment of the day.
- Differentiation: Use distinctive packaging designs, such as fruit shapes or special opening functions.
3. Target Customers and Insights
- Target Audience:Demographic: Teens and young adults aged 13-30 who love trying new things and seek fun in their daily lives.Psychographic: People who enjoy novelty and brightness, interested in special candy flavors and appealing packaging.
- Demographic: Teens and young adults aged 13-30 who love trying new things and seek fun in their daily lives.
- Psychographic: People who enjoy novelty and brightness, interested in special candy flavors and appealing packaging.
- Customer Insights:Customers want products that offer fun and refreshing experiences.They appreciate unique packaging that enhances the joy of eating candy.
- Customers want products that offer fun and refreshing experiences.
- They appreciate unique packaging that enhances the joy of eating candy.
4. Packaging Design
- Concept: Design packaging with vibrant colors and unique styles, like fruit-shaped packaging with special open-close functions.
- Cover Design: Use colorful and playful patterns to add a fun element for customers.
- Materials: Use eco-friendly and recyclable materials.
- Functionality: Make the packaging reusable, such as using it as decoration.
5. Marketing Activities and Brand Development
- Storytelling: Use fun and creative packaging to tell Fruitti’s story.
- Social Media Campaigns: Focus on creating colorful and engaging content to attract the target audience.
- Events: Organize fun activities like a photo contest with the packaging or DIY events where the packaging is part of the fun.
6. Marketing and Brand Measurement
- Marketing KPIs: Brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities to refine strategies.
1. Business Environment Analysis
- Market trends: The candy market is growing steadily, with increasing demand for innovative flavors and attractive packaging.
- Competition: Analyze competitors with similar products, such as candies with unique flavors and creative packaging.
- Regulations and standards: Comply with food hygiene standards and use eco-friendly materials for packaging.
2. Brand Development Goals
- Positioning: Position Fruitti as a leader in candies with unique flavors and vibrant packaging.
- Values: Emphasize creating fun and brightness in every moment of the day.
- Differentiation: Use distinctive packaging designs, such as fruit shapes or special opening functions.
3. Target Customers and Insights
- Target Audience:Demographic: Teens and young adults aged 13-30 who love trying new things and seek fun in their daily lives.Psychographic: People who enjoy novelty and brightness, interested in special candy flavors and appealing packaging.
- Demographic: Teens and young adults aged 13-30 who love trying new things and seek fun in their daily lives.
- Psychographic: People who enjoy novelty and brightness, interested in special candy flavors and appealing packaging.
- Customer Insights:Customers want products that offer fun and refreshing experiences.They appreciate unique packaging that enhances the joy of eating candy.
- Customers want products that offer fun and refreshing experiences.
- They appreciate unique packaging that enhances the joy of eating candy.
4. Packaging Design
- Concept: Design packaging with vibrant colors and unique styles, like fruit-shaped packaging with special open-close functions.
- Cover Design: Use colorful and playful patterns to add a fun element for customers.
- Materials: Use eco-friendly and recyclable materials.
- Functionality: Make the packaging reusable, such as using it as decoration.
5. Marketing Activities and Brand Development
- Storytelling: Use fun and creative packaging to tell Fruitti’s story.
- Social Media Campaigns: Focus on creating colorful and engaging content to attract the target audience.
- Events: Organize fun activities like a photo contest with the packaging or DIY events where the packaging is part of the fun.
6. Marketing and Brand Measurement
- Marketing KPIs: Brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities to refine strategies.
- Market trends: The candy market is growing steadily, with increasing demand for innovative flavors and attractive packaging.
- Competition: Analyze competitors with similar products, such as candies with unique flavors and creative packaging.
- Regulations and standards: Comply with food hygiene standards and use eco-friendly materials for packaging.
2. Brand Development Goals
- Positioning: Position Fruitti as a leader in candies with unique flavors and vibrant packaging.
- Values: Emphasize creating fun and brightness in every moment of the day.
- Differentiation: Use distinctive packaging designs, such as fruit shapes or special opening functions.
3. Target Customers and Insights
- Target Audience:Demographic: Teens and young adults aged 13-30 who love trying new things and seek fun in their daily lives.Psychographic: People who enjoy novelty and brightness, interested in special candy flavors and appealing packaging.
- Demographic: Teens and young adults aged 13-30 who love trying new things and seek fun in their daily lives.
- Psychographic: People who enjoy novelty and brightness, interested in special candy flavors and appealing packaging.
- Customer Insights:Customers want products that offer fun and refreshing experiences.They appreciate unique packaging that enhances the joy of eating candy.
- Customers want products that offer fun and refreshing experiences.
- They appreciate unique packaging that enhances the joy of eating candy.
4. Packaging Design
- Concept: Design packaging with vibrant colors and unique styles, like fruit-shaped packaging with special open-close functions.
- Cover Design: Use colorful and playful patterns to add a fun element for customers.
- Materials: Use eco-friendly and recyclable materials.
- Functionality: Make the packaging reusable, such as using it as decoration.
5. Marketing Activities and Brand Development
- Storytelling: Use fun and creative packaging to tell Fruitti’s story.
- Social Media Campaigns: Focus on creating colorful and engaging content to attract the target audience.
- Events: Organize fun activities like a photo contest with the packaging or DIY events where the packaging is part of the fun.
6. Marketing and Brand Measurement
- Marketing KPIs: Brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities to refine strategies.
- Positioning: Position Fruitti as a leader in candies with unique flavors and vibrant packaging.
- Values: Emphasize creating fun and brightness in every moment of the day.
- Differentiation: Use distinctive packaging designs, such as fruit shapes or special opening functions.
3. Target Customers and Insights
- Target Audience:Demographic: Teens and young adults aged 13-30 who love trying new things and seek fun in their daily lives.Psychographic: People who enjoy novelty and brightness, interested in special candy flavors and appealing packaging.
- Demographic: Teens and young adults aged 13-30 who love trying new things and seek fun in their daily lives.
- Psychographic: People who enjoy novelty and brightness, interested in special candy flavors and appealing packaging.
- Customer Insights:Customers want products that offer fun and refreshing experiences.They appreciate unique packaging that enhances the joy of eating candy.
- Customers want products that offer fun and refreshing experiences.
- They appreciate unique packaging that enhances the joy of eating candy.
4. Packaging Design
- Concept: Design packaging with vibrant colors and unique styles, like fruit-shaped packaging with special open-close functions.
- Cover Design: Use colorful and playful patterns to add a fun element for customers.
- Materials: Use eco-friendly and recyclable materials.
- Functionality: Make the packaging reusable, such as using it as decoration.
5. Marketing Activities and Brand Development
- Storytelling: Use fun and creative packaging to tell Fruitti’s story.
- Social Media Campaigns: Focus on creating colorful and engaging content to attract the target audience.
- Events: Organize fun activities like a photo contest with the packaging or DIY events where the packaging is part of the fun.
6. Marketing and Brand Measurement
- Marketing KPIs: Brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities to refine strategies.
- Target Audience:Demographic: Teens and young adults aged 13-30 who love trying new things and seek fun in their daily lives.Psychographic: People who enjoy novelty and brightness, interested in special candy flavors and appealing packaging.
- Demographic: Teens and young adults aged 13-30 who love trying new things and seek fun in their daily lives.
- Psychographic: People who enjoy novelty and brightness, interested in special candy flavors and appealing packaging.
- Customer Insights:Customers want products that offer fun and refreshing experiences.They appreciate unique packaging that enhances the joy of eating candy.
- Customers want products that offer fun and refreshing experiences.
- They appreciate unique packaging that enhances the joy of eating candy.
4. Packaging Design
- Concept: Design packaging with vibrant colors and unique styles, like fruit-shaped packaging with special open-close functions.
- Cover Design: Use colorful and playful patterns to add a fun element for customers.
- Materials: Use eco-friendly and recyclable materials.
- Functionality: Make the packaging reusable, such as using it as decoration.
5. Marketing Activities and Brand Development
- Storytelling: Use fun and creative packaging to tell Fruitti’s story.
- Social Media Campaigns: Focus on creating colorful and engaging content to attract the target audience.
- Events: Organize fun activities like a photo contest with the packaging or DIY events where the packaging is part of the fun.
6. Marketing and Brand Measurement
- Marketing KPIs: Brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities to refine strategies.
- Concept: Design packaging with vibrant colors and unique styles, like fruit-shaped packaging with special open-close functions.
- Cover Design: Use colorful and playful patterns to add a fun element for customers.
- Materials: Use eco-friendly and recyclable materials.
- Functionality: Make the packaging reusable, such as using it as decoration.
5. Marketing Activities and Brand Development
- Storytelling: Use fun and creative packaging to tell Fruitti’s story.
- Social Media Campaigns: Focus on creating colorful and engaging content to attract the target audience.
- Events: Organize fun activities like a photo contest with the packaging or DIY events where the packaging is part of the fun.
6. Marketing and Brand Measurement
- Marketing KPIs: Brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities to refine strategies.
- Storytelling: Use fun and creative packaging to tell Fruitti’s story.
- Social Media Campaigns: Focus on creating colorful and engaging content to attract the target audience.
- Events: Organize fun activities like a photo contest with the packaging or DIY events where the packaging is part of the fun.
6. Marketing and Brand Measurement
- Marketing KPIs: Brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities to refine strategies.
- Marketing KPIs: Brand awareness, customer feedback, and sales.
- Evaluation: Collect customer feedback and assess the success of marketing activities to refine strategies.
Fruitti is ready to sweeten up your life and add a splash of fun to every day!
- แชร์:
SCG PACKAGING PUBLIC COMPANY LIMITED 