Super Nuts boxes Sunflower seed with 100% decomposed package

The global snack market is growing rapidly, with a total market value of over 47,207 million baht, while the nut-based snack market is valued at around 5,000 million baht. More than 86% of consumers are becoming more conscious of choosing products packaged in eco-friendly packaging made from natural materials that are environmentally friendly, aiming to reduce environmental impact. This shift in consumer demand offers growth opportunities for businesses that use sustainable packaging in the snack industry.

Super Nuts emphasizes recycling by designing packaging that is fully recyclable and encourages consumers to participate in waste separation. Additionally, it focuses on reducing the use of plastic and unnecessary packaging, aligning with the idea of minimizing environmental impact. "Super Nuts" is more than just nuts, showcasing the business's commitment to sustainability and readiness to make the world a better place.

Target Group: Healthy Snack Gen Y and Gen Z (22-35 years old)

This group enjoys eating nuts and typically has a lifestyle involving frequent travel, both for work and leisure. They seek healthy snacks that nourish the body and improve mood, while also looking for options with nutritional benefits and eco-friendly packaging.

Buying Behavior: They want convenient snacks that can be consumed anywhere and during any activity. They choose products that are easy to use, safe for health, environmentally friendly, and help reduce waste management issues.

Target: Healthy Snacks They are looking for products that are good for the body and also friendly to the planet. Super Nuts sees an opportunity in this interest, offering a suitable choice for consumers.

Insight: There is a problem with disposing of waste, especially nut shells, which are difficult to dispose of while traveling. They are also tired of traditional snack bags that are non-recyclable, leading to accumulated waste issues.

Super Nuts is a healthy snack with eco-friendly packaging, made from kraft paper coated with a single-layer eco-coated sheet, without any plastic ingredients, making it 100% recyclable. We combine convenience and sustainability with a 2-in-1 design. Enjoy your favorite nuts, and once finished, dispose of the shells in a built-in compartment in the compact packaging. This allows for a snack that is good for you and contributes to sustainability for the planet, emphasizing eco-friendliness and the convenience of 2-in-1 packaging.

Objective: To serve as a model for developing 100% biodegradable packaging, reducing the use of traditional non-recyclable snack bags that require landfill disposal. We are committed to reducing pollution through eco-friendly packaging.

Details:

Online Marketing: A short promotional video on TikTok, as TikTok is the number one platform to reach a large target audience.

Demonstration: Show how to use the 2-in-1 Super Nuts packaging, including eating nuts and disposing of the shells in the designated compartment, highlighting the convenience and easy waste management. Emphasize 100% biodegradable packaging and the sustainability of Super Nuts, always by your side in any situation.

Offline Marketing: Organize events where customers can try the 2-in-1 packaging themselves at the point of sale.

Exhibition: Display packaging samples in various locations such as supermarkets and grocery stores. Provide information on waste management and using biodegradable packaging to expand the market and increase revenue opportunities. Demonstrate environmental responsibility so customers recognize that by choosing Super Nuts, they are contributing to waste reduction and environmental preservation.

Measuring Brand Marketing Goals with KPIs                                                                 

Brand Marketing Goals: Awareness, Consideration, Action                                        

Online Marketing KPIs:

1. Views: 20,000 views within 2 weeks
2. Likes: More than 5,000 likes within 2 weeks
3. Shares: 2,000 shares within 2 weeks
4. Comments: More than 300 comments showing interest in the product within 2 weeks
5. Purchase Orders: 25% of viewers make a purchase
6. Sales: Online sales account for more than 20% of total sales

Offline marketing KPIs:

1. Engagement Rate: 5,000 participants within 2 weeks
2. Awareness Increase: 30% increase in awareness of biodegradable packaging
3. Sales: 20% increase in sales from the campaign within 30 days