Ziplock beverage packaging in a reusable tea bag form

Brand development plan and product value

1. Business environmental analysis

Strengths: Quality of raw materials used to make packaging, having sufficient resources for production,

The packaging can be reused, there is a place for testing and producing prototype packaging, and there are teachers.

Expert consultants in materials and packaging design, with a team that provides business planning consultation.

A deep understanding of the nature of packaging

There is a large enough sample group to conduct the research, and there is a lot of technology.

Enough to be used in the production and development of packaging, it is a packaging that has both Reuse Reduce Recycle in it, The production process is environmentally friendly and has the potential to be further developed.

Weaknesses: The product does not have a supporting standard, cannot be produced on an industrial scale, is not currently popular, and consumer satisfaction has not been surveyed.

Opportunities: The expansion of Thailand's economy, products with unique Thai characteristics will attract customers who are interested and like Thailand well, help stimulate income generation for the tea planting cooperative group in Thailand, bring more international tourists to visit Thailand, which increases the value of tea leaves, making the price clearly higher than before.

Threats: Large beverage companies that hold the majority of the market share in the country, promotion arrangements, bargaining power of raw material suppliers and industrial manpower or equipment, and lack of cash flow.

2. Brand development goals setting

2.1 Want to make the brand known to at least 50% of the population in the country.

2.2 There are frequent promotions such as discounts or buy 1 get 1 free.

2.3 Organize monthly prize-giving activities each month.

2.4 Want to reward customers by giving away prizes at least once a year.

2.5 When production is in progress, the funds must be received to reach the break-even point within at least 5 months.

2.6 If there is enough profit and popularity, we want to expand production capacity as much as possible.

3. Defining the target customer group and details of the target group's insights

Target customer group: Customers who love drinking tea, general public aged 60+

Details Insight of the target group: The target group is in the retirement age. Therefore, they need something that relaxes and improves their mental health. Since most of them live alone or get to be with their children only a few times a week, it is necessary to provide them with products that are good for their hearts, creating excitement due to gimmicks and novelty every time they buy. The packaging design must also be pleasing to the eyes. The taste must make them feel delicious and worth the price. Therefore, we see the importance at this point and want to create this piece of work to make it very popular in society.

4. Design of social and environmental packaging for the brand and products presented.

The brand's social and environmental design: Designed for ease of use, because it can be reused, it can reduce waste due to packaging disposal, in the future, it will try to use bio-plastic technology to make the packaging degradable, the label design is infused with Thainess and has value, which can greatly increase the value of the existing product.

Products offered: Tea bag packaging that can be reused, such as being reused for storage or buyers can reuse the packaging as their own packaging because the label pattern is easily peeled off and the packaging is strong and can be used to contain dry goods or drinks.

5. Marketing activities and brand development through packaging

Marketing activities: There are booths, a website and social media.

6. Marketing and brand measurement

Measure and indicate the strengths and weaknesses of the activity.

Social Media Marketing performance measurement

Benefits received

1.Reusable packaging

2.Reduce the amount of waste from reuse

3.The materials used are not complicated and there are only a few types, so they can be easily recycled

4.Because we design them to be reusable in many ways, they can be used to store a variety of items, such as items or food that require low moisture, unfinished drinks, or general items (but in fact, there are more than this, which is currently being tested and prototyped).

5.Increase the value of tea and tea leaves from the tea growing community cooperative in Thailand

6.Help promote products in the community, such as Thai tea, good quality tea from the tea growing community cooperative in Thailand

7.Create soft power because products in the community are popular and well-known in many countries

8.Thailand receives money from foreign tourists who come to buy and view products, including from creative tourism attractions in the community that are popular with tourists in Europe, resulting in Thailand's economy growing sustainably.

9. The production process does not use much water and chemicals, so it is environmentally friendly.

10. In the future, we will try to find bioplastic materials to meet the demand for biodegradable packaging.

11. Buyers can use the packaging as their own packaging because the label pattern is easy to peel off and the packaging is strong and can be used to put dry goods or drinks.