Bottle To Beauty

1. Business environment analysis

Market situation

The comb market today is constantly growing, especially in the product group that focuses on beauty and health. Choosing the right comb for the hair condition is important (HAIRSMITH,2021), especially the popular boar hair comb. Which is made from natural hair Helps hair to be straight and shiny without using chemicals. Using the right comb will have a good effect on scalp and hair health. Resulting in better results than using conventional combs such as combs that help reduce hair frizzy. Combs with scalp massage properties Including also tending to use environmentally friendly materials and new innovations in production (Biofriendly, 2022)

Online sales also play an important role in this type of product distribution. Making it easier for consumers to access products Especially through e-commerce and social media platforms (Receipt, 2566)

In addition, the popularity of hair care and personal fashion has resulted in a higher competition in the comb market. Brands often use creative marketing strategies to meet the needs of more diverse consumers.

Business Internal Environment (Internal Environment)

Strengths (Strengths):

A variety of products: Combs have a wide selection of styles and sizes to meet the needs of a variety of customers.

Easy-to-reach price: Comb is a low-priced product, making it accessible to all customer groups.

Wide distribution channels: Combs are available anywhere, including large retail stores, convenience stores, or even online stores.

Needs to use: Comb is a necessary product for daily use. People need to use the comb regularly to avoid hair loss problems. Messy hair during the day

Weaknesses:

High competition: The comb market has many competitors, both large and small brands.

The product is quite standard: most combs have similar properties and functions, making it difficult to make a difference.

Low customer loyalty: Customers often change comb brands easily because there are many options to choose from.

Opportunities (Opportunities):

Specific target market: Can develop combs for specific customer groups such as combs for children, combs for damaged hair or combs for the elderly.

Beauty trends: Respond to changing beauty trends such as hair styling combs or curly hair combs.

Online channels: Expand sales channels through online platforms such as Shopee, Lazada or your own website.

Obstacles (Threats):

Replacement products: Other products such as hairbrushes or hair styling products may replace combs.

Raw material cost: The price of raw materials used to produce combs may increase, resulting in higher production costs.

Regulations: Regulations related to hair products are subject to change.

External Environment (External Environment)

Economic factors: The overall economic condition affects the purchasing power of consumers.

Social factors: Culture and lifestyle of consumers affect the demand for combs.

Technological factors: New technologies may be used to produce combs with special features.

Legal factors: Laws related to cosmetic products and hair care products

Natural factors: Natural disasters may affect the production and distribution of combs.

2. Targeting

Care about the environment: Focus on reducing the impact on the environment and look for products made from recycled or natural materials.

Health-loving: Concerned about chemicals that may contaminate common plastic products and want products that are safe for health.

Want a quality product: Even though it is an environmentally friendly product, you want a quality comb that works well and does not break easily.

Fashion and lifestyle: Interested in products with beautiful modern designs and in line with an environmentally conscious lifestyle.

Willing to pay more: Willing to pay a slightly higher price for environmentally friendly and quality products.

Target group

Teenagers and early adults: It is a group with high environmental awareness and focus on image.

Women: Because most women pay attention to hair care and often comb regularly.

Urban people: Living in a big city have more access to information about the environment.

Frist jobber/students: Need products that are convenient and stylish.

Sports and outdoor enthusiasts: Look for durable and versatile products.

3. Targeting and Insight details for target groups

Insight: From questionnaires and interviews, consumers want to choose to use hair care combs according to new beauty trends. Therefore, hair care combs must meet the efficiency in terms of convenience, cost-effective use, easy to carry, do not create more waste and complete in one.

Which consumers are also interested in recycled materials as a contribution to reducing the problem of plastic waste, paying attention to the environment, paying attention to the health of themselves and those around them.

Persona: Primary target 

Gender: Female

Age: 25 years old

Occupation: Office worker

Lifestyle: Hurry, like comfort, love beauty, love beauty, take care of yourself, like to try new products, be aware of the environment.

Interests: fashion, beauty, health care, environment

Buying behavior: Often search for product information before buying. Like to buy online.

Secondary target 

Gender : Female

Age : 18 years old

Occupation : Student

Lifestyle: Always follow the trend, like self-development, always participate in various activities.

Interest: Fashion trends, experimenting with new things, beauty, environment

Buying behavior: See product reviews through online channels, tiktok, facebook, Instagram, being labeled or passed on through friends.

4. Packaging design for the society and environment of the brand and the products offered.

Comb products are made from water bottle caps. Each pattern will not be the same depending on the color of the bottle cap. Each product will be different.

5. Marketing activities and brand development through packaging

Our strategy is Beauty in Your Hands, Nature in Your Heart.

Advertising through online communication channels in the form of packaging that helps reduce waste because the comb handle has a nourishing essence to increase confidence in the problem of smelly hair. Including also bringing discarded bottle caps to make the handle of the comb.

Sending bottle caps to the brand to customize the color of the comb itself in order to make consumers participate in reducing the problem of waste and show concern for the environment.

Beautiful packaging design suitable for gifts.

Addiction #Beauty in Your Hands, Nature in Your Heart

6. Marketing measurement

Advertising through online channels measures the results of participation in activities, the number of likes, shares, comments, increasing awareness in packaging that helps reduce waste.

Measurement of the results from the number of bottle caps sent to the activity.

Measuring the results of increased sales and adding value to products.

Measurement of the number of addictions #Beauty in Your Hands, Nature in Your Heart