GrowYourOwn

1.SWOT

Strength: Easy to do because you can do it yourself, it doesn't take long, and it's convenient because you have all the equipment.

Weakness: There's no spare pot in case the vegetables start to grow and need to be repotted.

Opportunity: The trend of caring for the environment is increasing these days, which makes our products grow in the current market.

Threat : Some people may want plants that are ready to eat, so they choose to buy plants that are already grown, or choose to buy them at the market or department store instead of waiting to grow them themselves.

STEEP

Society: The current trend in society is to pay more attention to nature. People are interested in environmentally friendly products and want to reduce non-degradable waste. Therefore, we choose pots made from coconut fibers instead of plastic pots. The cardboard box packaging can also be used as a water bottle holder for watering plants. This is to make an automatic waterer without having to water them in the morning and evening.

Technology: Currently, there are many technologies for eliminating plastic waste, but recycling causes a lot of pollution from this industry. Therefore, we use environmentally friendly products to reduce pollution from recycling in the industry.

Economy: From the current trend of surprise boxes, it creates interest, stimulates repeat purchases, and creates a new experience. It is exciting to open the box and not know what kind of vegetables to plant. Buyers tend to come back to buy surprise boxes again to try planting other types of vegetables or new species. It attracts new gardeners to try growing their own vegetables more easily. Therefore, we have chosen this trend to adapt to our products.

Environment: We choose to use biodegradable materials to make pots. Therefore, we choose pots made from coconut fibers instead of plastic pots to help reduce the amount of non-degradable waste. And can be planted in the ground without having to move the plants out of the pots.

Politics: Because there is currently no clear law on the separation of recycled waste, we have reduced the use of plastics and switched to paper materials and biomaterials that are environmentally friendly. Including the ability to naturally decompose

2.Making people remember our brand through packaging, reduce non-biodegradable waste and reduce plastic waste and make the brand known as an environmentally friendly product.

3.Our target group is those who are interested in gardening for beginners, who want the convenience of planting without having to find additional equipment, those who want to find activities to do in their free time or relax while wanting to leave social media, families who want to do activities together, those who love health and the environment, and those who want to give gifts to others.

4.We choose biodegradable pots made from coconut fibers and design reusable packaging, such as using the box as a water bottle holder to water plants. The box should not be printed with a logo, but paper should be used instead for easy recycling.

5.Design unique packaging to help the product be easily remembered and differentiated. Create brand value by using packaging to communicate, using environmentally friendly materials.

6.Consumers are interested in the product, talk about it on various social media channels, and want to try it. Customers who have already purchased it come back to buy it again or tell others.