SCGP

Jittaya Buamuenvai

Idea Tank

Team : Jellyjoy

Member

Ms Jittaya Buamuenvai

Brand Development

1.SWOT Analysis

Strengths

- The use of tangram, a colorful geometric shape, creates a distinct and visually appealing product that is easily recognizable by children.

- Directly targeting the children’s market, which has a high growth potential.

Weaknesses

- The complexity of packaging production; using tangram may complicate the printing process and could result in higher costs compared to simpler designs.

- Difficulty in reaching a wider customer base due to the brand focusing on a specific niche market.

Opportunities

- Expanding the brand into new products. With its creative and unique design, the brand can branch out into other types of children’s products, such as snacks or educational items.

- Collaborating with schools or child development institutions. Since tangram aids in developing thinking skills, the brand could partner with schools to promote itself and create recognition among families with young children.

Threats

- The market for children’s snacks is highly competitive, with many brands having larger advertising and marketing budgets, which may require JellyJoy to adopt strategies for long-term competition.

2. Brand Development Goals

- Focus on building the brand through marketing directed at parents and children, particularly promoting creativity and fun in learning through the tangram packaging.

- Establish a good relationship between the brand and customers through activities or campaigns that promote skill development in children, such as creative workshops.

- Diversify products to make JellyJoy not just a jelly brand for kids but also expand into other snacks that are linked to child development.

3. Target Group

Demographic Variables

- Male/Female, aged 27-35, with children aged 3-5 years.

- Monthly income of 200,000 THB, self-employed.

- Work and home located in Bangkok, raising children independently.

Psychographic Variables

- Parents who enjoy fun and playfulness.

- Individuals who care about parenting.

4. Designing Environmentally-Friendly Packaging

- JellyJoy’s packaging will use easily recyclable materials, such as recycled paper or eco-friendly plastics.

- Packaging will be designed for reuse; for example, a cardboard box that can be transformed into a tangram toy.

- Reduce single-use plastic by emphasizing paper packaging or biodegradable plastics that can decompose naturally.

- Support environmental conservation through JellyJoy by donating a portion of profits to environmental projects, such as tree planting, ocean conservation, or community waste reduction initiatives.

5. Marketing Activities and Brand Development through Packaging

- Utilize social media platforms like TikTok and Instagram, which are currently popular.

6. Market Measurement and Brand Feedback

- Conduct interviews with samples to understand feelings and opinions.

- Provide samples for children in the target age group to play with, in order to assess the product's practicality.

Logo

Packaging

other Ideas

Just drop it into the glass!

pork sausage packaging that represents you in creating food made from pork sausage ingredients.

Reduce packaging made entirely of paper. By reducing the use of plastic Reuse packaging can be used to put things in. and can be made into a sliding egg holder Recycle packaging made from paper that can be recycled

A chair with a function that can be used to store things, can be painted on the chair, including molding the chair without using glue, is not harmful to the environment, and can be reused when compared to general children‘s chairs available in the market.

Inhaler packaging from Krajud

Biodegradable Tissue Paper Box ( Grün )

Since sometimes we buy more seeds than we need, and used tissue paper boxes usually just get thrown away to wait for decomposition, we came up with the idea of combining the two. This way, we won’t have to discard the tissue paper box, and we can also grow trees for the planet.

Portable Shower Packaging (LiLi)

Currently, the bathing products we commonly use often come in large packaging, making them inconvenient to carry when going on trips or traveling far from home for just a few days. These issues inspired us to create a packaging solution that combines everything into one complete product.

Change the way you open cans by opening them like a can lid. The handle is slightly raised to make it easier to open the lid. It also reduces the need to buy plastic cups. It can be reused many times and recycled into other materials. It meets both convenience and environmental protection because it is made from aluminum that can be recycled efficiently. Recycling aluminum uses 95% less energy than new production.

Clothing products that can prevent animal hair from sticking to clothes using plastic water bottles of the type Poly (ethylene terephthalate)

It is a polymer fiber with a triangular morphology and is reinforced with anti-static additives.

DOGGO! Portable dog food

DOGGO’s portable dog food is designed for convenience, making it easy to feed your dog outside while on vacation. Each pack is carefully measured to provide the right amount of food for one day, based on your dog’s size. The packaging is 100% recyclable, and as part of DOGGO's ongoing initiative throughout the entire sales process, it is repurposed to build school desks for underprivileged children.