SCGP

RUBYTHICHA Love At First Sight

Idea Tank

Team : RUBYTHICHA

Member

Ms Naruemon Chuthapthim

Ms Chonthicha Wareepin

Ms Naruemon Chuthapthim

Market Situation

Waste, particularly plastic waste, has emerged as one of the most pressing environmental threats of our time. Not only does it pollute land and water, but it also significantly contributes to global warming. The decomposition of plastic waste releases methane, a greenhouse gas with a global warming potential more than 25 times greater than carbon dioxide.Moreover, the plastic production process itself is a substantial source of greenhouse gas emissions.

To address this crisis, the global community is increasingly focusing on reducing plastic waste. Thailand, a nation significantly impacted by this issue, generates an average of 26.95 million tons of waste daily, with plastic being a major contributor to marine pollution and ecosystem disruption. The resulting greenhouse gas emissions exacerbate natural disasters such as floods and droughts, affecting the country's economy and society.

Consumer awareness of these issues is on the rise. According to Tetra Pak, 83% of global consumers are concerned about ocean plastic pollution, and 78% are worried about climate change. Similarly, a survey by Hakuhodo ASEAN revealed that over 86% of Thai consumers prioritize environmental issues and are willing to pay more for eco-friendly products.

Driven by this growing consumer demand, the market for sustainable packaging in Thailand is experiencing robust growth. This trend aligns with government policies promoting eco-friendly products, such as the ban on plastic imports and the goal of achieving 100% recycling by 2027. The Thai packaging industry, valued at 350 billion baht in 2023, is expected to grow by 10% in 2024, reflecting the potential of the sustainable packaging market.

In response to these factors, businesses within the packaging industry are compelled to adapt to stricter regulations and meet the evolving needs of environmentally conscious consumers.

other Ideas

Just drop it into the glass!

pork sausage packaging that represents you in creating food made from pork sausage ingredients.

Reduce packaging made entirely of paper. By reducing the use of plastic Reuse packaging can be used to put things in. and can be made into a sliding egg holder Recycle packaging made from paper that can be recycled

A chair with a function that can be used to store things, can be painted on the chair, including molding the chair without using glue, is not harmful to the environment, and can be reused when compared to general children‘s chairs available in the market.

Inhaler packaging from Krajud

Biodegradable Tissue Paper Box ( Grün )

Since sometimes we buy more seeds than we need, and used tissue paper boxes usually just get thrown away to wait for decomposition, we came up with the idea of combining the two. This way, we won’t have to discard the tissue paper box, and we can also grow trees for the planet.

Portable Shower Packaging (LiLi)

Currently, the bathing products we commonly use often come in large packaging, making them inconvenient to carry when going on trips or traveling far from home for just a few days. These issues inspired us to create a packaging solution that combines everything into one complete product.

Change the way you open cans by opening them like a can lid. The handle is slightly raised to make it easier to open the lid. It also reduces the need to buy plastic cups. It can be reused many times and recycled into other materials. It meets both convenience and environmental protection because it is made from aluminum that can be recycled efficiently. Recycling aluminum uses 95% less energy than new production.

Clothing products that can prevent animal hair from sticking to clothes using plastic water bottles of the type Poly (ethylene terephthalate)

It is a polymer fiber with a triangular morphology and is reinforced with anti-static additives.

DOGGO! Portable dog food

DOGGO’s portable dog food is designed for convenience, making it easy to feed your dog outside while on vacation. Each pack is carefully measured to provide the right amount of food for one day, based on your dog’s size. The packaging is 100% recyclable, and as part of DOGGO's ongoing initiative throughout the entire sales process, it is repurposed to build school desks for underprivileged children.