SCGP

morn magic

Idea Tank

Team : magic

Member

Ms Chutikan Seesaengnoi

Ms Phawatchaya Sangsuwaw

Ms Chutikan Seesaengnoi

1. Business Environment Analysis

Most breakfast brands typically package their products in bags, with only a few offering them in cup form. However, these cups often have wide mouths, making them difficult to hold and eat from comfortably. To address this, we have designed a packaging that resembles a cup but with a narrower mouth than traditional cups, making it easier to hold and more convenient to eat from anywhere. Additionally, the product is affordably priced, making it accessible for daily purchases.

2. Brand Development Objectives

Our goal is to make the brand well-known among the target customers, allowing the product to sell itself. The packaging serves as an initial draw, while the taste and quality encourage repeat purchases and word-of-mouth referrals, leading to a strong market presence.

3. Target Customers and Insight Analysis

The target customers for this brand development are Gen Y and Gen Z. The packaging is designed to be attractive and eye-catching, using vibrant colors to appeal to these groups.

4. Sustainable Packaging Design for the Brand and Product

The product is designed for reusability, allowing customers to repurpose the packaging as containers for items like toothbrushes, pens, or utensils. Additionally, the materials chosen are easy to recycle, supporting environmental sustainability.

5. Marketing Activities and Brand Development through Packaging

We will promote the product through online applications such as TikTok, Shopee, and Facebook, creating engaging content to raise awareness. Additionally, we will set up booths at various events to distribute product samples.

6. Marketing and Brand Performance Measurement

We will monitor the brand's sales trends and analyze the target audience's environment. Customer surveys will be conducted to gather feedback from those who have purchased the product, helping us assess its performance.

other Ideas

Just drop it into the glass!

pork sausage packaging that represents you in creating food made from pork sausage ingredients.

Reduce packaging made entirely of paper. By reducing the use of plastic Reuse packaging can be used to put things in. and can be made into a sliding egg holder Recycle packaging made from paper that can be recycled

A chair with a function that can be used to store things, can be painted on the chair, including molding the chair without using glue, is not harmful to the environment, and can be reused when compared to general children‘s chairs available in the market.

Inhaler packaging from Krajud

Biodegradable Tissue Paper Box ( Grün )

Since sometimes we buy more seeds than we need, and used tissue paper boxes usually just get thrown away to wait for decomposition, we came up with the idea of combining the two. This way, we won’t have to discard the tissue paper box, and we can also grow trees for the planet.

Portable Shower Packaging (LiLi)

Currently, the bathing products we commonly use often come in large packaging, making them inconvenient to carry when going on trips or traveling far from home for just a few days. These issues inspired us to create a packaging solution that combines everything into one complete product.

Change the way you open cans by opening them like a can lid. The handle is slightly raised to make it easier to open the lid. It also reduces the need to buy plastic cups. It can be reused many times and recycled into other materials. It meets both convenience and environmental protection because it is made from aluminum that can be recycled efficiently. Recycling aluminum uses 95% less energy than new production.

Clothing products that can prevent animal hair from sticking to clothes using plastic water bottles of the type Poly (ethylene terephthalate)

It is a polymer fiber with a triangular morphology and is reinforced with anti-static additives.

DOGGO! Portable dog food

DOGGO’s portable dog food is designed for convenience, making it easy to feed your dog outside while on vacation. Each pack is carefully measured to provide the right amount of food for one day, based on your dog’s size. The packaging is 100% recyclable, and as part of DOGGO's ongoing initiative throughout the entire sales process, it is repurposed to build school desks for underprivileged children.