Go Green Box

Original style: The plastic lunchbox cannot hold cutlery for eating. The packaged cutlery must be used.Separated again, this increases the amount of unnecessary plastic waste.

New format: Developed to have the ability to package food, spoons, forks, and tissues in one package by dividing Box for inserting Helps reduce hassle, reduce plastic waste, and meets the needs of customers looking for convenience and friendliness with the environment at the same time.

1. Product

1.1 Built-in compartment for spoons, forks and tissues: Saves customers from having to carry separate cutlery. Increase ease of use and Reduce the use of separate plastic pieces, making it a complete package.

1.2 Reduce the use of plastic: This box is designed to reduce the amount of plastic used in separate parts such as cutlery. Helps reduce plastic waste and protect the environment.

1.3 Convenient to carry and store: Designed with internal storage compartments. Make the packaging organized and Easy to carry Can be picked up and used immediately without needing to find additional utensils.

1.4 Design suitable for various uses: The box has additional compartments that can hold food It is the only case that has ever used multiple separate packages.

1.5 Environmental Actions: Plastic use is generally followed by designs made from materials that store information or can be recycled and give importance to consumers who care about the environment.

2. Property Environment Video

Developing boxes that can hold the right amount of spoons, forks and tissues is what the business calls for food preferences and this will be followed by consumer adoption. Be more attentive to the environment.

3. Setting goals for brand development

Goals of brand development is to create packaging that meets convenience, reduces waste, and can be reused Creating a good image for the environment and social responsibility.

4. Determination of target customers and Insight details of the target group

The main target group is restaurants, food trucks, and food delivery businesses. who want convenient, economical packaging Cost and environmental friendliness.

This group's insight is that they want to reduce the cost of purchasing separate packaging and answer the needs of customers who care about the environment without sacrificing convenience.

5. Social and environmental packaging design for brands and products offered

Adding compartments for spoons, forks inside the box reduces the use of separate pieces of plastic and reduces waste from packaging.

Single-use products are discarded. Additionally, biodegradable or recyclable materials should be used to promote environmental sustainability.

6.Marketing activities and brand development through packaging

In line with the campaign “Reduce waste for the world” to provide packaging for consumers who care about Campaigns through online channels such as platforms and food delivery platforms. Can be created on a large scale.

7.Marketing and brand measurement

Measurement should use various criteria such as the number of customers who choose to use this packaging. increased sales Including the response from customers who are positive about reducing plastic waste Conducting customer satisfaction surveys and following up on social media comments can also be used to measure results.