SCGP

Pizza Palette

Idea Tank
Team : proud

Member

Ms Rada Tangjitsatukij

Business Environmental Analysis: Pizza Palette, a satisfying pizza set for party lovers. The pizza box comes with a board game to add fun to the party. A study found that most party groups choose to play board games.

Business Environmental Analysis: The reason we chose to put board games in the pizza box is that the pizza palette pizza box is made of cardboard, which is biodegradable and environmentally friendly. Board games can also be reused because most board games are made of plastic, which is non-biodegradable or takes a long time to decompose, and causes global warming.

Brand Development Goals: The goal of brand development is to work with other board game companies in the future to increase the number of customers who want to collect pizza palette board games and to add value to the pizza box packaging.

Target customers: Pizza Palette targets party lovers, whether they are teenagers, families, friends, or working adults.

Marketing activities and brand development through packaging: Pizza Palette will have future promotions on every festival, such as Christmas, New Year, or Chinese New Year. These promotions will include discounts and new pizza palette board games to attract new customers.

Marketing and brand measurement: Pizza Palette will collect data on the number of orders for the Pizza Palette pizza box with board games. If the brand reaches its target order amount, it will develop the brand further in the future.

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