Saduaktue

Concept

Brand Easy to hold (egg trays prevent breakage and are easy to transport) Our packaging is made of naturally biodegradable paper that is environmentally friendly and can be reused for other purposes. It is also convenient to use and meets the needs of the new generation and those who want to buy eggs in large quantities. However, using normal trays takes up a lot of space and is also difficult to hold. If you make a mistake, the eggs will break and be damaged. Therefore, the concept of convenient boxes was created.

Business Environmental Analysis

SWOT

Strengths

-Environmentally friendly due to the materials used to make paper

-Can be used for other purposes

For example, it can be used to grow seedlings because paper materials have the ability to hold water, making it suitable for growing seedlings

Weaknesses

-Paper materials may not be strong enough if reused many times

-Materials do not prevent water from getting wet, so they are not suitable for refrigeration or exposure to a lot of steam

-May be more expensive than normal egg trays sold in the market

Growth opportunities for packaging

-Consumers interested in new products that meet their daily needs

- In the future, there may be environmentally friendly waterproof and moisture-proof coatings that make the packaging more durable.

- Egg shops interested in premium packaging

Obstacles to packaging

- The cost of producing packaging

- The production materials may require high production capacity to make it worth the lost resources.

- May not meet the needs of general market traders.

Target group determination Details of the target group

1. Target group

- Working-age teenagers, aged 20-40 years

- People who want packaging that meets the needs of daily life, easy to use, space-saving

- People who want packaging that can be used as souvenirs

Insight of the target group

Consumer needs

- Want packaging that is easy to use, convenient to use, easy to hold

- Want environmentally friendly products

Consumption behavior

- Easy to find products through online channels and expect efficiency in use And want affordable prices

Consumer feelings

- Want quality products at a friendly price and worth the investment

- Want products that are practical and useful in daily life

Designing social and environmental packaging for the brand and the products presented

Egg trays are break-proof and easy to transport: Use naturally biodegradable paper to reduce the problem of plastic waste from regular plastic egg trays that will deteriorate and are difficult to decompose when used for a long time.

Marketing activities and brand development through packaging

- Packaging that meets consumer needs makes consumers feel convenient to use and want to continue using it.

- Unique and interesting packaging

- Organize promotions to stimulate interest and consumer desire to try it.

Marketing and brand measurement

Customer satisfaction survey: Use Google Forms to survey and answer short questions to find out customer needs.

Sales analysis: Compare sales volume to see if it has increased or decreased.

Consumer response: Observe the age of our customer base and how many customers come back to buy again.