Gravity bag

Business Environment

Political: Consider relevant laws and policies, such as government support or tax measures. Economic: Analyze the economic conditions, such as growth rates, inflation, and unemployment, which affect consumer purchasing power. Social: Study consumer values, behaviors, and trends, such as the emphasis on sustainable products.

Brand Development Goals

Goal: Increase brand awareness in the target market so that people recognize and remember the brand when they see or hear its name.

Create a clear and memorable brand identity by establishing a distinct personality for the brand, such as being fun, inspiring, or environmentally friendly.

Target Audience

Teenagers and Young Adults (Ages 15-30): This group typically enjoys unique and fun styles and seeks to express their individuality through fashion. They often prioritize creative and distinctive designs.

Environmentally-Friendly Brand Design

We choose to use sustainable materials, such as recycled and biodegradable natural materials, to reduce waste and environmental pollution. Our production processes also utilize clean energy, minimize greenhouse gas emissions, and strive to have the least possible impact on the planet.

Marketing Activities for the Brand

1. Competitions or Campaigns: Organize online competitions or campaigns, such as photo contests, storytelling, or videos related to the brand’s products, with prizes like products or interesting experiences.
2. Membership Program: Create a membership program that offers special benefits, such as discounts, birthday gifts, or early access to products.

Measuring Brand Marketing Effectiveness

1. Sales Analysis: Compare sales figures before and after campaigns or activities to see if there’s an increase.
2. Satisfaction Surveys: Send questionnaires to customers to assess their satisfaction with products and services, including brand recognition.
3. Brand Sentiment Measurement: Use social media sentiment analysis or surveys to evaluate the brand’s image.