Packaging of Conscious Living

1. Environmental Analysis

When it comes to packaging, we need to carefully consider the materials used. Natural or biodegradable materials, such as paper pulp or bioplastics, are ideal choices. We don’t want our customers to feel guilty after using our products. Designing packaging that can actually be used for planting helps reduce plastic waste as well.

2. Setting Brand Production Goals

Our main goal for the brand is to be environmentally friendly, not only in terms of products but also by promoting positive behavior among customers. We want customers to engage in caring for the planet by using our packaging to grow plants. This connection to nature will make our brand more meaningful.

3. Defining Target Audience and Insights

Our primary target audience consists of environmentally conscious individuals, including those interested in organic products, urban dwellers who enjoy gardening in small spaces, and people living a conscious lifestyle. They are interested in using resources efficiently and believe that choosing eco-friendly products can lead to positive change.

4. Designing Social and Environmental Packaging

The orange-shaped packaging is designed to be usable after the product is opened. It will function as a pot for planting seeds, featuring drainage holes and suitable soil. All materials will be eco-friendly, and the simple design, combined with natural elements, will give our packaging a warm and valuable appearance.

5. Marketing Activities and Brand Development

For marketing, we will focus on campaigns that encourage customers to participate in tree planting, such as creating a hashtag related to planting from our packaging, like #PlantWithOrangePot. Customers can take photos and share their experiences on social media. This not only increases brand awareness but also makes customers feel like they are contributing to a better environment.

6. Measuring Marketing and Brand Effectiveness

We will primarily measure success through sales and analyze how our online campaigns are received. We will look at engagement levels, such as how many people share images or comment on our packaging and tree planting activities. Additionally, we will survey customer satisfaction regarding the eco-friendliness of our products to improve and develop future offerings.