SCGP

SIDEWINDER Sport drink

Idea Tank

Team : Sidewinder

Member

Mr Jedthnut Nopthaworn

Electrolyte drink “Sidewider” is inspired by the determination to pursue a target, much like the AIM-9 Sidewinder missile that follows a locked-on target. It is designed with a push-and-pull cap for easy consumption without needing to worry about the cap. The packaging uses PET plastic, InnoPlus SA145T grade, which is highly durable.

The target group is athletes who play sports for a long time, often needing to refill their drinks and keep playing.

The competing brands in the market are expected to be:

1. Sponsor

2. Gatorade

3. Pocari Sweat

The brand will focus on promoting the use of packaging that reduces plastic waste in the system.

The target consumers of the brand are those who engage in long-duration sports, such as football.

The brand will sell both offline and online.

The online sales will be conducted through various online shopping websites and offline through convenience stores.

The brand will also have a refill station for consumers to refill their drinks using their original bottles to reduce waste, limiting the refill to the brand’s bottles only.

The brand will be able to measure sales volume from orders across various channels and by monitoring the number of drink refills at the sales points.

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