SCGP

G-Life

Idea Tank

Team : มาทีหลังหนูขอหวังได้ไหม

Member

Ms Khanittha Phomeesri

Ms Bussarakham Jamroensat

Mr Kittipat Chaiwong

• Business Environment Analysis

Strengths : Our brand offers a diverse range of products with unique packaging that reduces waste.

Weaknesses : Being a new brand in a crowded market means we face challenges in gaining consumer purchases.

Opportunities : We see a small opportunity in our packaging, as it can be repurposed, increasing the likelihood of our products being purchased.

Threats : As a new brand, customers may lack confidence in our product quality, leading to hesitation in making purchases.

• Brand Development Goals : We aim to develop our brand to provide customers with efficient products that meet their needs and help solve their problems.

• Target Customer Group and Insights : Our target customers are those interested in purchasing products that provide convenience in their daily lives. This includes individuals who may live in small spaces or have many belongings. Therefore, we design our packaging to be reusable, allowing customers to derive further benefits while also reducing waste.

• Packaging Design for Society and the Environment : Our brand's packaging is made from paper, reducing plastic waste. We have chosen to offer rice cookers as our product because rice is a staple food for many Thai people, essential for their sustenance and daily living.

• Marketing Activities and Brand Development through Packaging : We conduct marketing through advertising on platforms like YouTube, Facebook, and TikTok, allowing viewers to see our products and the concepts behind our packaging. This engagement enables us to gather audience feedback, which we use to further develop and enhance our brand.

• Measuring Marketing and Brand Success: We measure our marketing effectiveness by tracking sales following our advertising efforts, assessing how well we meet the sales targets we have set.

other Ideas

Just drop it into the glass!

pork sausage packaging that represents you in creating food made from pork sausage ingredients.

Reduce packaging made entirely of paper. By reducing the use of plastic Reuse packaging can be used to put things in. and can be made into a sliding egg holder Recycle packaging made from paper that can be recycled

A chair with a function that can be used to store things, can be painted on the chair, including molding the chair without using glue, is not harmful to the environment, and can be reused when compared to general children‘s chairs available in the market.

Inhaler packaging from Krajud

Biodegradable Tissue Paper Box ( Grün )

Since sometimes we buy more seeds than we need, and used tissue paper boxes usually just get thrown away to wait for decomposition, we came up with the idea of combining the two. This way, we won’t have to discard the tissue paper box, and we can also grow trees for the planet.

Portable Shower Packaging (LiLi)

Currently, the bathing products we commonly use often come in large packaging, making them inconvenient to carry when going on trips or traveling far from home for just a few days. These issues inspired us to create a packaging solution that combines everything into one complete product.

Change the way you open cans by opening them like a can lid. The handle is slightly raised to make it easier to open the lid. It also reduces the need to buy plastic cups. It can be reused many times and recycled into other materials. It meets both convenience and environmental protection because it is made from aluminum that can be recycled efficiently. Recycling aluminum uses 95% less energy than new production.

Clothing products that can prevent animal hair from sticking to clothes using plastic water bottles of the type Poly (ethylene terephthalate)

It is a polymer fiber with a triangular morphology and is reinforced with anti-static additives.

DOGGO! Portable dog food

DOGGO’s portable dog food is designed for convenience, making it easy to feed your dog outside while on vacation. Each pack is carefully measured to provide the right amount of food for one day, based on your dog’s size. The packaging is 100% recyclable, and as part of DOGGO's ongoing initiative throughout the entire sales process, it is repurposed to build school desks for underprivileged children.