SCGP

SUANDOK

Idea Tank

Team : SUANDOK

Member

Mr Poonsawat Panyakong

Mr Thanat Keeratitrakoon

Mr Jakkapat Kuchok

1. SUANDOK Product Focus: SUANDOK focuses on sustainability and safety by using biodegradable plastic, which helps reduce environmental waste. Additionally, when the massage balm is finished, the lid can be reused as a massage tool, supporting the "Reduce, Reuse, Recycle" concept.

2.Brand Goals: The brand's goal is to create products that help relieve muscle pain, mainly focusing on the elderly and athletes. These groups often need special pain relief and massage. The aim is to promote the health of seniors and athletes, making the brand unique. When people experience body aches, they will think of Suandok.

3. Target Audience and Product Details: The main target audience for this product is the elderly, who often suffer from muscle pain and lack exercise. Users can use the lid of the packaging to massage areas like shoulders, arms, legs, or feet, making it easy and convenient to use.

4. Eco-Friendly Packaging Design: SUANDOK’s packaging is designed using biodegradable plastic to reduce environmental waste. This design aligns with the concept of sustainable development. Additionally, the lid can be used with other brands' balms as well.

5. Marketing and Brand Development Through Packaging: The product's marketing can focus on storytelling about eco-friendly packaging and innovations that make life easier for the elderly. Campaigns promoting the use of the packaging after the balm is finished, such as using the lid with other brands or exchanging old lids for new ones, can help the brand stand out.

6. Measuring Marketing and Brand Success: Success can be measured through sales and customer satisfaction, using surveys after product use. Tracking the recycling or reuse of the packaging lids is another indicator that can be used to assess the brand’s success in environmental impact.

other Ideas

Just drop it into the glass!

pork sausage packaging that represents you in creating food made from pork sausage ingredients.

Reduce packaging made entirely of paper. By reducing the use of plastic Reuse packaging can be used to put things in. and can be made into a sliding egg holder Recycle packaging made from paper that can be recycled

A chair with a function that can be used to store things, can be painted on the chair, including molding the chair without using glue, is not harmful to the environment, and can be reused when compared to general children‘s chairs available in the market.

Inhaler packaging from Krajud

Biodegradable Tissue Paper Box ( Grün )

Since sometimes we buy more seeds than we need, and used tissue paper boxes usually just get thrown away to wait for decomposition, we came up with the idea of combining the two. This way, we won’t have to discard the tissue paper box, and we can also grow trees for the planet.

Portable Shower Packaging (LiLi)

Currently, the bathing products we commonly use often come in large packaging, making them inconvenient to carry when going on trips or traveling far from home for just a few days. These issues inspired us to create a packaging solution that combines everything into one complete product.

Change the way you open cans by opening them like a can lid. The handle is slightly raised to make it easier to open the lid. It also reduces the need to buy plastic cups. It can be reused many times and recycled into other materials. It meets both convenience and environmental protection because it is made from aluminum that can be recycled efficiently. Recycling aluminum uses 95% less energy than new production.

Clothing products that can prevent animal hair from sticking to clothes using plastic water bottles of the type Poly (ethylene terephthalate)

It is a polymer fiber with a triangular morphology and is reinforced with anti-static additives.

DOGGO! Portable dog food

DOGGO’s portable dog food is designed for convenience, making it easy to feed your dog outside while on vacation. Each pack is carefully measured to provide the right amount of food for one day, based on your dog’s size. The packaging is 100% recyclable, and as part of DOGGO's ongoing initiative throughout the entire sales process, it is repurposed to build school desks for underprivileged children.