Odorless Dried Fish Packaging

1. Business Environment Analysis

Market Analysis:

- The dried fish market is large and highly competitive.

- Consumers demand fresh dried fish that does not emit unpleasant odors.

Competitor Analysis:

- Main competitors use traditional packaging that cannot absorb odors.

- There is a gap in the market for odor-absorbing dried fish packaging.

Opportunity Analysis:

- Opportunity to differentiate in the market by offering innovative products.

- Opportunity to expand the customer base by targeting new segments.

- Opportunity to retain existing customers and encourage repeat purchases.

2. Brand Development Goals

- Create a memorable brand that stands out from competitors.

- Increase market share by attracting new customers.

- Ensure convenience and genuine responsiveness to consumer needs.

- Develop ongoing sales strategies and promotions.

- Promote products to maximize awareness and accessibility.

3. Target Customer Identification and Insights

Target Audience:

General consumers who seek products for personal use and have odor-related concerns.

Target Audience Insights:

- Desire for fresh dried fish that does not produce unpleasant odors.

- Attractive and user-friendly packaging is important.

- Product quality should align with price.

4. Social and Environmental Packaging Design

Packaging Design:

- Modern and practical dried fish packaging.

- Made from biodegradable paper.

- Contains odor-absorbing materials at the bottom.

- Odor absorbers can be reused in the refrigerator or kitchen.

Product Offering:

- High-quality dried fish carefully selected.

- Packaged in an attractive box with odor-absorbing features to prevent unpleasant smells, ensuring freshness.

5. Marketing Activities and Brand Development Through Packaging

Marketing:

- Distribute products to leading stores or gift shops.

- Make it easier for consumers to view and decide on purchases.

- Create engaging marketing activities to encourage repeat buying.

- Impress customers to encourage word-of-mouth promotion.

Brand Development Through Packaging:

- Design distinctive and memorable packaging.

- Use packaging to communicate unique brand attributes.

6. Marketing and Brand Measurement

- Monitor sales and market share.

- Analyze data from marketing campaigns for improvement.

- Track brand awareness and mentions on social media.