PlantSoda

Plant Soda, a canned soft drink that not only refreshes you but also reduces waste by using innovative seed embedded packaging technology. Our cans not only contain high-quality soft drinks, but also grow trees after drinking by embedding seeds in the packaging material. And using biodegradable materials, consumers can easily participate in preserving the environment. Enjoy the refreshing taste while creating a better world for the future. The product comes with two types of plant seeds: succulent plants and various flowers.

1. Business environmental analysis

- Market trends: Today, the demand for eco-friendly products is increasing as consumers become more aware of the impact of plastic and waste.

- Competitors: Soft drink companies with eco-friendly products, such as soft drinks that use recycled packaging, or other soft drink companies that are developing biodegradable packaging.

2. Brand development goals setting

- Short-term goal: Launch the brand in the market and create awareness through advertising and education about the current waste situation.

- Long-term goal: Create a sustainable and environmentally friendly brand image in the market within 3 years.

Increase Sales: Set sales growth of at least 20% in the first year using a clear marketing strategy

3. Defining the target customer group and details of the target group's insights

Main target groups:

- Young people (aged 18-35 years) who are interested in helping to conserve and preserve the environment.

- People who have a healthy lifestyle and care about product quality.

Insight: This group is often looking for products that are not only healthy but also reduce the environmental impact of packaging waste and create positive changes in society, wanting to play a part in solving the waste problem in the future.

4. Packaging design for society and the environment

- Seed Embedded Packaging: Using materials that can be planted into trees after use, helps reduce waste and helps add trees to the environment.

- Bio-degradable material: Use biodegradable materials to reduce waste that will accumulate in the future.

- Design: Use cream colors and patterns that reflect nature to attract attention and communicate environmental values.

- Social benefits: It stimulates ecological tourism, such as when traveling in a park, you can bring a can of soda because the packaging will not create waste, but it also helps to increase trees.

5. Marketing activities and brand development through packaging

- Marketing campaign: Create a "One Can, One Tree" campaign to encourage consumers to participate in tree planting.

- Content Creation: Produce videos and articles on packaging use and tree planting, and educational videos on proper waste management, including the current waste situation.

- Social media engagement: Invite consumers to share their experiences of growing trees using the hashtag #NaiToYang on social media.

6. Marketing and brand measurement

- Sales metrics: Track monthly sales and growth.

- Satisfaction survey: Conduct a survey to measure satisfaction.